MIDDLETOWN, NJ and WASHINGTON, DC--(Marketwire - June 14, 2010) - The Devon Group, a branding, public relations and marketing services firm, and Sales Engine International, today announced details of their partnership that delivers full-service PR, marketing and sales lead generation to clients. Through its proven methodologies and award-winning execution, The Devon Group builds brand awareness through PR and marketing programs, while Sales Engine International (SEI) provides the technology platform required to generate and nurture sales leads.
A prospect engagement company serving B2B organizations, Sales Engine International helps clients to find, connect with and engage prospective customers. The firm utilizes a distinctive Prospect Engagement program, which integrates advanced CRM, outbound campaigns, social media, and the Web to help companies devise a customized "sales engine." This assists clients in fostering leads, creating demand and facilitating faster sales cycles.
The Devon Group is an award-winning branding, public relations and marketing firm serving a global client base. For more than 16 years, the company has delivered revenue-generating PR and marketing programs to B2B clients across a wide range of vertical industries. The Devon Group is particularly well known for its work in the BPO, HR, financial services and technology sectors.
"This alliance is unique in that we are addressing the entire marketing and sales continuum through one outsourced solution created by experts with proven field sales and product marketing experience," said Jeanne Achille, CEO and founder of The Devon Group. "Having one vendor relationship to manage means clients receive the combined intellectual capital of our firms without the burden of managing multiple vendors."
"As the economy shows the promise of rebounding, many organizations are returning to business as usual, with a twist," said Paul Rafferty, CEO of Sales Engine International. "Gone are the days when companies can afford to place an ad and wait for responses or send out an email blast and hope for the best. The combination of SEI and Devon means every dot is connected and there's a direct line of sight between the investment in marketing and sales results."
For sales information, please email victoria - at - devonpr.com.
About Sales Engine International
Sales Engine International (SEI) is a Sales 2.0 prospect engagement company that serves B2B organizations ranging from start-ups to global, Fortune 50 organizations. The company specializes in innovative strategies and services that help clients to engage prospects "above the funnel," intelligently nurture them, and advance the sales conversation to qualified lead status. SEI's unique Sales 2.0 prospect engagement and demand creation platform integrates advanced social media marketing strategies with traditional outbound campaigns. SEI clients enjoy more effective and accountable lead generation and faster sales cycles. The company is headquartered in Washington, D.C. and has offices in New York and St. Louis. For more information, visit http://www.salesengineintl.com.
About The Devon Group
Founded in 1994, The Devon Group delivers quantifiable branding, public relations and marketing results to a wide variety of global companies and organizations. The Company's full range of brand definition and articulation, PR and marketing programs build awareness and accelerate sales. Winners of numerous awards for branding, writing outstanding feature stories and press releases, and designing and executing local, national and global print and online media campaigns, The Devon Group has also achieved certification as a Women's Business Enterprise (WBE) from the Women's Business Enterprise National Council (WBENC).
Headquartered outside New York City in Middletown, N.J., The Devon Group has offices in London and Waltham, Mass. For more information about The Devon Group, please visit www.devonpr.com or follow twitter.com/devongroup.