WEST PALM BEACH, FL--(Marketwire - June 15, 2010) -  Branding is more than just a buzzword. It has become the crux of selling in the new economy. Creating a strong brand will build mindshare -- one of the strongest competitive advantages imaginable, according to EmbroidMe, who specialize in embroidered apparel and promotional products. As a result, customers will think of those businesses first when they think of a specific product category. For example, when people think of soft drinks, more likely than not, they think of the Coca-Cola brand. And when craving a mocha frappe, Starbucks is the brand that springs to mind. Likewise, when a child wants a hamburger, he will often say he wants to go to McDonald's. The reason behind these strong brand-product associations is that these companies have built rock solid brand identities.

In developing a brand strategy, a company should be certain that its objectives will lead to the following results:

1. Makes the company stand out from the competition 
2. Builds and strengthens the company's reputation
3. Instills trust and confidence about the company's brand
4. Increases customer loyalty

The strategy should also ensure that the brand strategy is marketed "internally" as well as externally. It is important for the whole business to understand the brand values and positioning. This is particularly important for companies in the service industry where brand value is largely based on the type and quality of service the customer receives.

EmbroidMe specializes in helping businesses solidify and build their brands through a number of services and products. EmbroidMe specializes in custom embroidered apparel, screen printing services, promotional products and EmbroidMe has more than 800,000 promotional products -- all available for branding with your company logo and message. In addition to these services, EmbroidMe can establish and maintain an online store for businesses or groups -- making it possible for employees or customers to place individual orders for "official" logo/name materials any time of day or year. EmbroidMe can help build and maintain brand value both within an organization and in the eyes of the customer.

About EmbroidMe: With more than 400 retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing, as well as promotional products, to both the private and commercial segments of the business community. To locate the store nearest you, visit: www.embroidme.com.

Contact Information:

Media Contact:
Christine Marion, MAS
P: 561.713.2503