Mekonomen aims at one million card customers by 2012

Mekonomen aims at one million card customers by 2012

Mekonomen is to significantly increase its number of card customers to
one million by 2012.  

The Mekonomen card was introduced in 2009 and carries entitlement to 10
per cent discount on all accessories in the store. The card is available
in two versions, the black Mekonomen card with four months' credit,
without interest and fees, and the yellow Mekonomen card with no credit.

“Since the launch of the yellow Mekonomen card and our offering of 10
per cent on all accessories in the store, we have seen a very
significant growth in the number of card customers. The Mekonomen card
has all the prerequisites to be in every Scandinavian car owner's wallet
and we view one million card customers as a key intermediate goal,” says
Håkan Lundstedt, President and CEO of Mekonomen AB.

For further information, please contact:

Håkan Lundstedt, President and CEO, Mekonomen AB, Tel: +46 (0)8-464 00
00

Gunilla Spongh, CFO, Mekonomen AB, Tel: +46 (0)8-464 00 00