Doro's easy-to-use mobiles available through Orange UK
Doro® has signed a retail agreement with the leading mobile operator Orange.
The first Doro handset to be available on the Orange network is the stylish
Doro PhoneEasy® 410gsm in matt-black.
Orange is one of the UK's largest operators, with more than 17.3 million
customers at the end of March 2010.
“We are very pleased to increase our successful cooperation with the Orange
Group”, says Jérôme Arnaud, President and CEO of Doro. “UK is one of Doro's
core markets and with a population of 62 million, of which more than 13 million
is 60 years or more, it is also one of the largest. Currently less than ten
percent of our sales come from the UK market, a number we hope to increase
through the agreement with Orange.”
Results from a recent Synovate* study for Doro reveal that just over three
quarters of UK seniors currently have access to a mobile phone. Seniors
primarily use their mobile phones simply to make telephone calls, hence the
easy-to-use and ergonomic design of the clamshell mobile, Doro PhoneEasy® 410
gsm. The model has proven highly successful amongst senior mobile users around
the world.
Francois Mahieu, Director of Devices, at Orange UK commented on the addition of
Doro to the operator's UK handset portfolio: “We recognise that the easy-to-use
mobile space is a huge opportunity and we're keen to offer our customers more
choice. Doro is acclaimed for its research, development and understanding of
the senior audience - so we're pleased to be working with them to bring the
PhoneEasy 410s to UK consumers.”
Doro's products are now available in Orange's stores nationwide and online.
For further information, please contact:
President and CEO Jérôme Arnaud, +46 46 280 50 05,
or CFO Annette Borén, +46 70 630 00 09.
* Source: Synovate International Research, February 2010, sample size 2,000.
This is information that Doro AB (publ) is required to publish in accordance
with the Swedish Securities Markets Act and/or the Swedish Financial Trading
Act. This information was submitted for publication on Tuesday, June 22, 2010
at 08.30 am CET.
About Orange UK
Orange is the key brand of the France Telecom Group, one of the world's leading
telecommunications operators. With 131.8 million customers, the Orange brand
now covers Internet, television and mobile services in the majority of
countries where the Group operates.
Read more about Orange at www.orange.co.uk and www.orange.com
About Doro
Doro is a Swedish company focusing on the development, marketing and sales of
telecom products specially adapted to the growing worldwide population of
seniors. With over 35 years of experience in telecommunications, and sales in
more than 30 countries on 5 continents. Doro is the world's leading brand for
easy-to-use mobile phones. oro created the Care Electronics category and in
recent years our products have received several highly distinguished
international design awards. The company had sales of SEK 493 m in 2009. Doro's
shares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Small
companies. Read more about Doro at www.doro.com
