IRVINE, CA and EVANSTON, IL--(Marketwire - July 7, 2010) - Paciolan, the leading provider of ticketing, marketing and fundraising solutions in college athletics, announced today that Northwestern University ("Northwestern") has renewed its long-term partnership with the company. Through this multi-year partnership, Northwestern will continue to leverage their in-house system to sell tickets and provide exceptional services to Wildcat fans and donors.
"A significant factor in our renewal decision was Paciolan being an independent company again," said Steve Green, deputy director of athletics, Northwestern University. "We're happy they're 'back' and are pleased to continue our long-standing relationship since they truly care about the customer. They give us the control to grow our business and better manage our season ticket holder and donor relationships."
Northwestern is embracing the growing trend in college athletics of adding an inside ticket sales and marketing program. Through this program, Northwestern will engage current and prospective customers to deepen relationships and grow revenues. As their inside sales program evolves, they will work with Paciolan to enhance these efforts with tools designed to better interact with customers, cultivate relationships and increase sales.
"We are thrilled about continuing our partnership with Northwestern University," said Dave Butler, chief executive officer of Paciolan. "Our teams working together allow Northwestern University to build closer relationships with their fans, students, and donors, and ultimately help the University to sell more tickets, and maximize revenues to support their programs."
About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations who sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.
Visit www.paciolan.com for additional company information.
Contact Information:
Media Contacts:
Tila Pacheco
Tila PR
714.256.8452 (O)
714.742.2698 (C)
Craig Ricks
Paciolan
Director of Marketing
949.832.1636 (O)