SUNNYVALE, CA--(Marketwire - July 7, 2010) -  NetApp's (NASDAQ: NTAP) Social Media Team was honored with a bronze Telly Award for its production of the viral video "Extreme Makeover: Data Center Edition." This marks the second consecutive year that NetApp has been recognized for its innovative and creative use of multimedia and video.

"The Telly Award is a great achievement for our Social Media Team and is a testament to their hard work and creativity in the integration of video and social marketing," said Christine Heckart, chief marketing officer for NetApp. "With NetApp's accelerated growth, social media has become an integral component of our overall marketing strategy that allows us to reach a wider audience with dynamic content. This video is a perfect example of that approach."

"Extreme Makeover: Data Center Edition" is a viral video that parodies the popular television show by focusing on a fictional group of NetApp employees who overhaul an old data center in one day. Highlighting NetApp's storage efficiency, virtualization, and green technologies, the characters detail how NetApp is able to deliver the best solutions for its customers. The video was created to build and increase awareness of NetApp's unique solutions and technologies and to increase viewership of the NetApp YouTube channel, NetAppTV.

You can also view last year's Telly Award-winning video, "NetApp Battles the Competition -- NetApp -- Deduplication," here.

Founded in 1979, the Telly Awards honor outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online film and video. The Telly Awards annually showcase the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies, and corporate video departments in the world. The Telly Awards receive over 13,000 entries annually from all 50 states and from countries around the world. To learn more about the Telly Awards, visit

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