DALLAS, TX--(Marketwire - July 8, 2010) -  Nova Energy, Inc. (PINKSHEETS: NVAE) (OTCQB: NVAE) today announced the Company will be participating in the upcoming Microsoft World Partner Conference (http://digitalwpc.com/) being held in Washington, D.C. next week, July 11-15. Nova will be participating in the conference with Greenfield partners NuMobile, Inc. (OTCBB: NUBL) and China Crescent Enterprises, Inc. (OTCBB: CCTR) to further evaluate opportunities for the partners' joint development of technology based projects in East Africa. The Greenfield program was launched last year by NewMarket Technology, Inc. to accelerate and enhance the introduction of new technology innovations into new and emerging markets, including those markets with diversified, high growth opportunities like East Africa where Nova operates.

Greenfield Partnership Program Webcast

Nova was recently featured in a Greenfield Partnership Program on-demand Webcast. The Webcast presents emerging market business opportunities from a new perspective based on a recent Fortune.com article titled, "The new global opportunity." The Fortune article highlights the business opportunities to grow the $18 trillion emerging segment of the global $58 trillion gross domestic product (GDP). The article points to both the social and economic benefits of business development directed toward the 4 billion people living within the $18 trillion emerging market GDP compared to the 1.1 billion people living within a $40 trillion GDP. The presentation focuses on the NewMarket Greenfield Partnership Program objective to overcome fragmented and underserved capital formation market challenges within the entrepreneurial business segment of the emerging markets. The article is available in its entirety at http://money.cnn.com/2010/06/21/news/international/global_forum_opportunity.fortune/index.htm. A link to the Webcast is available at http://www.newmarkettechnology.com/wcgf_20100629.htm.

Nova Energy Email Updates

Nova is expanding its website and plans to issue regular updates on Company progress via email to its opt-in, permission-based email database. To join the email database, please send an email to ir@novaei.com.

About NuMobile, Inc. (www.numobileinc.com)
NuMobile is building a portfolio of security and software solutions for the global mobile computing and smartphone market. Through a roll-up strategy, NuMobile plans to acquire and develop mobile computing solutions for a variety of applications, including mobile banking, for the global marketplace. The demand for mobile security and software applications is being driven in large part by the growing number of mobile phone sales into emerging economies that currently do not have substantial access to the Internet via desktop computing. Already in North America, the Company has also forged a partnership in the Chinese market and is developing a plan for the emerging economies of Latin America and East Africa. NuMobile is a SEC fully-reporting public company listed on the Over-the-Counter Bulletin Board.

About China Crescent Enterprises, Inc. (www.chinacrescent.com)
China Crescent is a systems integration service provider that markets technology outsourcing services in China including the sale and service of brand name technologies such as Microsoft, Oracle, Cisco, IBM, HP and Dell. Following a strategic acquisition last year, the Company expanded its business line to include original design manufacturing (ODM). China Crescent reported $45 million in profitable revenue in 2009 after reporting over $40 million in revenue for both 2007 and 2008 and has set a goal of reaching $100 million in revenue in 2010.

Headquartered in Dallas with operations in Shanghai, Shenzhen, Dalian and Beijing, China Crescent bridges the gap between global business cultures to assist clients worldwide realize the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

About Nova Energy, Inc. (www.novaei.com)
Nova Energy, Inc. has launched an updated corporate strategy to pursue several business lines in the growing economy of East Africa, initially in Kenya. Nova has already begun several initiatives in the region to include initiatives in the Technology, Utility, Housing and Health products industries.

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

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Nova Energy, Inc.