RANCHO SANTA MARGARITA, CA--(Marketwire - July 14, 2010) -  Melissa Data (www.melissadata.com), a developer of high performance data quality and address management solutions, announced today the arrival of their 25^th anniversary special edition catalog. The publication highlights the company's cost-effective data quality solutions that address the challenges of direct mail, e-commerce, and data management in today's business climate.

This catalog provides detailed listings on over 60 different Melissa Data products and services including enterprise data quality platforms, developer tools, address management software, mailing lists, and data hygiene services. The catalog also offers links to many white papers on data quality and direct marketing, as well as information on the Melissa Data Independent Software Vendor Program, and their unique Data Quality Challenge.

"We hope that data stewards and direct marketing professionals will use this catalog as a reference tool to help find ways to save money while mailing and marketing smarter," said Greg Brown, marketing director for Melissa Data. "Free trials of most products are available from the catalog -- so users can test our tools to see how they can provide immediate cost savings and ROI to any size company's data collection, data management, and marketing operations."

New products featured in this catalog include:

• TDQ-IT - Affordable data quality toolkit for Microsoft SSIS that is ideal for data quality, data warehousing and MDM initiatives.
• Telco 411 Data - Access to 120 million residential and business telephone records for use in verifying, adding, or filling in the blanks of contact data records.
• GeoPoints for GeoCoder - Adds the lat/long, tract/block to the 11-digit, doorstop delivery point of an address.
• IP Locator - Provides geographic/location information linked to the IP addresses of Internet visitors.
• Email Solutions - Email lists, business and consumer email appends, and Email Object to validate and standardize email addresses.
• Canadian Change of Address (NCOA) - Updates Canadian addresses with change of address information.
• Sales*Tax Database - All the essential information needed, especially for ecommerce sites, to calculate sales or use tax for every ZIP Code in the U.S.

The catalog is available to browse or download at http://www.melissadata.com/25.

ABOUT MELISSA DATA
Melissa Data is an active DMA member, as well as a member of the DMA's List & Database Council. The company was named #1 in Customer Satisfaction in a 2009 data quality survey report conducted by analyst house, The Information Difference. Since 1985, Melissa Data has been a leading provider of data quality solutions with emphasis on U.S., Canadian, and international address and phone verification, and postal automation software. For more information, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).

Contact Information:

For more information contact:
Shana Starr / Jason Kirshner
RMS Public Relations