L.A.-Based New Media Consulting Firm Publishes Findings About Impact of iPad on Wide Range of Portable Tech Devices
LOS ANGELES, CA--(Marketwire - July 19, 2010) - Resolve Market Research, the Los Angeles-based New Media research consulting firm, has recently completed a study detailing the impact of the iPad on other media and entertainment devices. As one of the first comprehensive studies released since the device's debut, key components of the findings were initially published last week on Mashable.com. Today, Resolve Market Research releases a summary of those results, which aim to provide directional insights on how the iPad will affect the convergent device market, consumer attitudes on tablets and brand engagement.
The study investigated the attitudes, usage patterns, brand affiliations and spending habits of technology device owners and "intenders," those intending to own devices by the end of 2010, in four categories: the iPad, smartphones, e-Readers and portable gaming devices.
"What's surprising about this research is that consumers end up spending a lot of time playing casual games on their iPads and many will not buy a new portable gaming device as a result. This negatively impacts portable gaming as consumers want to carry fewer devices over time," says Elaine B. Coleman, Ph.D., Chief Research Officer for Resolve Market Research.
Following are highlights from the study's comprehensive findings:
The study was conducted by Resolve Market Research, and was executed via an online survey from June 5th, 2010 to June 10th, 2010 among a US nationally representative sample of N = 406 technology owners and intenders. Figures for gender, age and devices were weighted to their proportion in the US population using an omnibus sample of N = 960.
For more information on The iPad Effect Study from MASHABLE, visit: http://mashable.com/2010/07/08/ipad-usage-report/
To learn more or purchase a full report on The iPad Effect Study, please visit our website at: http://www.resolvemr.com/
Resolve Market Research is a New Media research consulting firm based in Los Angeles. The firm focuses on digital media, emergent and mobile technologies, as well as traditional content and advertising research. By analyzing the synergies among consumers, media and technology, Resolve translates findings across divergent platforms, channels and market segments into actionable, strategic guidance. Through its consultative approach towards research design and report analysis, Resolve partners with clients to help them anticipate and respond to media developments through customized research studies and timely analytical reports.
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