Press release
Lund, Sweden, August 3, 2010
Doro and 20:20 Mobile sign international distribution deal
Doro® has extended its cooperation with 20:20 Mobile, Europe's leading
distributor of mobile phones and accessories, by signing a significant
international distribution deal. 20:20 Mobile will be distributing Doro's
award-winning range of easy-to-use mobile phones into new key markets.
“The senior mobile market is a huge growth opportunity in light of the rapidly
aging global population,” commented Jérôme Arnaud, President and CEO of Doro.
“The extended partnership means that Doro mobiles and accessories will now be
distributed through 20:20 Mobile's comprehensive channels including; retail,
online and corporate business. This deal covers a large number of the
distributor's operational territories and adds the UK, Italy, Turkey and
expanding eastern European markets to the already active countries: Ireland,
France, Nordics, Spain and the UAE.
“The UK market is one of the largest in Europe and Doro's recently launched TV
advertising campaign ‘Brilliantly Simple' is already proving successful and
this deal will help Doro to satisfy orders generated by this campaign,” Mr
Arnaud added.
James Browning, Managing Director for 20:20 Mobile UK, said: “Doro's range of
mobile handsets meet the real needs of real people, making them a unique yet
valuable proposition to retailers. With our substantial experience, robust
logistics network and ability to provide a solid support service we hope to
further strengthen that relationship.”
For further information, please contact:
President and CEO Jérôme Arnaud, +46 46 280 50 05,
or CFO Annette Borén, +46 70 630 00 09.
This is information that Doro AB (publ) is required to publish in accordance
with the Swedish Securities Markets Act and/or the Swedish Financial Trading
Act. This information was submitted for publication on Tuesday, August 3, 2010
at 11.00 am CET.
About Doro
Doro is a Swedish company focusing on the development, marketing and sales of
telecom products specially adapted to the growing worldwide population of
seniors. With over 35 years of experience in telecommunications, and sales in
more than 30 countries on 5 continents. Doro is the world's leading brand for
easy-to-use mobile phones. Doro created the Care Electronics category and in
recent years and the products have received several highly distinguished
international design awards. The company had sales of SEK 493 m in 2009. Doro's
shares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Small companies.
Read more about Doro at www.doro.com
About 20:20 Mobile
20:20 Mobile Group is a Europe's leading mobile handset distributor and in the
top three, globally and also the world's largest distributor of mobile phone
accessories. Headquartered in Crewe in North West England, the company employ
over 1,300 people at locations in: Denmark, France, Hong Kong, Ireland, Norway,
Poland, Spain, Sweden, United Arab Emirates and the UK. The company has more
than 8,000 active customers and annual sales in excess of 0.8 GBP billion (USD
1.5 billion). In June 2010, 20:20 Mobile Group was identified as the UK's
fastest-growing private company in the telecoms sector in The Sunday Times
Deloitte Top Track 100, and was ranked at number 46 in the country overall.
