EXTON, PA--(Marketwire - August 3, 2010) -  Elemica, the industry-leading B2B supply chain network, announced the addition of Rob Guerriere as Product Manager, responsible for the company's Customer Management Suite of solutions. Mr. Guerriere will be instrumental in further developing Elemica's award-winning Customer Management product portfolio to promote and propel the company's continued industry leadership. This suite of integrated supply chain solutions includes order management, vendor-managed inventory, and rail car replenishment, among others.

Mr. Guerriere brings 20 years of experience as a proven business leader with expertise in B2B eCommerce, Software as a Service (SaaS), supply chain strategies, and global sourcing. His background specifically includes 11 years of supply chain and EDI experience. He founded the Global Trade Best Practices (GTBP) organization where he served as Publisher. GTBP (http://www.gtbp.org/) offers news and information on supply chain management including sourcing, logistics, electronic invoicing, EDI, and more.

"We are excited to have Rob on board as an addition to our growing product management team," said Rich Katz, Senior Vice President Supply Chain. "He brings tremendous industry experience, valuable market insights and proven ability to execute -- which will help Elemica achieve our growth objectives."

"I am honored to be part of the Elemica team," said Rob Guerriere, product manager, customer management. "After years of B2B industry experience, I am impressed by the pool of talent at Elemica. I believe Elemica has evolved to a point that the company is well positioned for aggressive growth due to the unique value the company can deliver to its customers. That is why I am here; to be part of a defining achievement."

Prior to GTBP, Rob founded two companies, Owens Direct, and the eCommerce Best Practices (eC-BP.org). The eC-BP is the industry's trade journal and association that furthers the best practices of electronic commerce between businesses. Owens was the fastest growing SaaS International EDI provider in the world.

Rob graduated from the College of Business and Economics at Lehigh University.

About Elemica
Elemica delivers state-of-the-art sourcing and supply chain integration services in the areas of customer & supplier management, strategic sourcing, and logistics -- promoting new levels of efficiency and profitability for a leaner supply and more fully optimized chain. Elemica's Connect - Transact - Optimize model unites global trade partners and provides an integrated framework in which partners conduct business. Elemica's clients achieve significant benefit from reduced cost of operations, faster process execution with fewer resources through the automation of key business processes, removal of transactional barriers, and seamless information flow between business partners.

Across the entire breadth of supply chain and sourcing business processes, Elemica solutions improve productivity, reduce costs, decrease errors, and increase customer and business partner satisfaction. Elemica was founded in 2000 and today connects more than 2500 companies across multiple industries, processing over $60 billion in annual transactions. Clients include BASF, Continental, Dow, DuPont, Goodyear, LANXESS, Rhodia and Shell. http://www.elemica.com.

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