SALT LAKE CITY, Nev., Aug. 9, 2010 (GLOBE NEWSWIRE) -- Sport Endurance, Inc. (OTCBB:SENZ), a health supplement company, announced today that it has hired a national sales force to market the Company's unique Liquid Gel Cap products to distributors and retailers across the nation.
Sport Endurance Liquid Gel Cap products including; its 8 Hour Energy Liquid Gel Caps, its Creatine Liquid Gel Caps, and its natural Sleep Aid Liquid Gel Caps, represent a revolution in health field dietary supplements. The Company is among the first to manufacture and produce these health and nutritional supplements in the form of Liquid Gel Caps.
Sport Endurance's Distributor sales force will be a key component in the Company's overall marketing and sales strategy, which will include an aggressive advertising saturation campaign utilizing both traditional and new media outlets.
The targeted ad program will include a national TV and radio advertising campaign, as well as a campaign targeting popular social networking sites such as Twitter, Facebook, MySpace, and other lifestyle-oriented sites geared towards individuals interested in healthy, endurance building , products.
The sales force will focus on large regional outlets, national retail stores, grocery chains, independent retail and grocery locations, as well as regional and national distributors. By implementing this strategy, the Company expects gross sales to total in excess of $7,500,000 through 2011.
"A product is only as good as the sales force behind it," stated Robert Timothy, CEO of Sport Endurance, Inc. "Our Liquid Gel Cap products are revolutionary, and now we have the right sales apparatus and strategy to put them in the hands of customers nationwide. We will continue to grow and expand the Company sales force in coordination as we reach and/or exceed our sales projections of over $7.5 million through 2011."
Safe Harbor Disclaimer
This material includes forward-looking statements based on management's Current reasonable business expectations. In this document, the words "can," "anticipates," "believes" and similar expressions identify certain forward-looking statements. These statements are made in reliance on the Private Securities Litigation Reform Act, Section 27A of the Securities Act of 1933, as amended. There are numerous risks and uncertainties that could result in actual results differing materially from expected outcomes. The material should be read in conjunction with the Company's current annual and quarterly reports filed with the SEC, which contain discussions of currently known factors that could significantly impact the Company's future.