HONG KONG--(Marketwire - August 19, 2010) -  Hong Kong's leading English language newspaper, South China Morning Post, has launched its native iPad app to coincide with the introduction of the iPad in the market, making it the only Hong Kong based English language paper and the first Asian English daily to have achieved this.

In the three weeks since launch, South China Morning Post iPad app has been downloaded by over 16,000 unique users, of which 59% are from Hong Kong and the remainder from other countries worldwide, including USA, Canada, China, Australia, UK, Germany and Japan. It became the second most popular app in the Hong Kong App Store on its debut day and has been consistently adding 3000+ unique downloads each week.

"The premiere of our iPad app represents our commitment to becoming the globally trusted authoritative source for English language information about Hong Kong and China", said Anne Wong, Director of Marketing for South China Morning Post. "Now, anywhere in the world, iPad users with an interest in the region can easily tap into the news that local Hong Kong business decision makers trust."

Reginald Chua, South China Morning Post's Editor-in-Chief said: "We're excited about the new opportunities the iPad provides us as a news organization. Our geographic location in Hong Kong makes us uniquely positioned for in-depth reporting on China, and we are now able to provide that information at a touch of a finger for those discerning China watchers."

Dr Mario Garcia, one of the news media industry's most highly respected veterans, having collaborated on 450 projects over the past 30 years, including The Wall Street Journal and Germany's Die Zeit, commented: "The South China Morning Post can now use this new and vibrant iPad platform to continue its long tradition of excellence in journalism, and the English language voice for all things Hong Kong and China. Particularly today, with a global audience to tap into its wealth of information, the Post can truly become a world class media player."

iPad users around the world can currently download daily editions of the South China Morning Post, free of charge for a limited period. Updated daily at 06.30 Hong Kong time, the complete edition is designed to be downloaded within a couple of minutes, to enable each page to be instantly viewable and fully accessible offline.

To download:

About South China Morning Post
First published in 1903, South China Morning Post is Hong Kong's premier English language newspaper and has the city's most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China, it has won 58 journalistic excellence awards in the past year alone. The newspaper is supported with its online publication scmp.com and its Sunday edition, Sunday Morning Post. Visit us at www.scmp.com

Contact Information:

Anne Wong
Director of Marketing