SAN FRANCISCO, CA and LONDON--(Marketwire - August 24, 2010) - Birst, a leading provider of on-demand solutions for business intelligence (BI) and analytics, today announced a strategic relationship with Massive Analytic, a UK-based solutions provider for end-to-end information management, business intelligence, and predictive analytics.

"Gartner say BI programmes fail because there is a gap between expectations for and investments in BI and the value that the technology is actually delivering to business users. A successful business intelligence implementation requires the right technology in combination with the right strategy and process," said George Frangou, CEO, Massive Analytic Limited. "Birst provides the market-leading solution for on-demand business intelligence, while Massive Analytic brings to its customers the benefit of ten years of BI implementation success."

Massive Analytic has deep expertise in the areas of:

  • Decision Management -- encompassing people, processes and technologies
  • Predictive modeling, data mining, and analytics
  • Highly complex information-centric business transformation

Massive Analytic also has particular experience serving companies in the fields of financial services, online media and publishing, pharmaceuticals, aerospace, telecommunications, transportation, and oil and gas.

"Birst's value proposition of powerful, affordable business intelligence is gaining momentum in EMEA and we are delighted to have a partner like Massive Analytic joining us," said Chris Polishuk, Vice President of Global Partners and Alliances at Birst. "Their deep experience across a range of industries helps to ensure that our customers achieve rapid business intelligence success."

About Birst
Birst™ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is designed to support users of all sizes -- from individuals to groups and entire companies, so that everyone can benefit from greater insight into their business. More information is available at

About Massive Analytic
Massive Analytic is a complete lifecycle provider of end-to-end Information Management, Business Intelligence and Analytics including advisory, solution implementation and managed services. Massive Analytic guides companies along the journey to IM Maturity. From strategy to solution design to implementation, setting the right expectation so that companies know the return that their investment in BI will deliver to the business and it's measurable. More information is available at

Contact Information:

Barbara Lewis

(415) 644-5400