Ixonos and Expway partner to deliver unparalleled user experience for mobile TV and video

PRESS RELEASE          31 August 2010 at 14:00

IXONOS AND EXPWAY PARTNER TO DELIVER UNPARALLELED USER EXPERIENCE FOR MOBILE TV
AND VIDEO 

Ixonos joins forces with Expway to deliver mobile TV, Internet Protocol
television (IPTV) and video solutions for mobile and PC customers worldwide.
Ixonos has unique experience in providing mobile solutions ranging from
software integration to best-in-class user experience design and development.
Expway's core competence is with TV middleware, the layer between the user
interface and the device chipset. TV middleware carries the logic of the
service: program guide, video-on-demand (VOD) catalogues, personal video
recorder (PVR) functionality, interactivity and different monetization models. 

Together the two companies can now provide their customers—operators,
broadcasters and device manufacturers—with a turnkey solution for mobile TV.
Ixonos will build user experience solutions on top of Expway's FastESG™
technology and these solutions can then be deployed on all feature phones,
smartphones, tablets and PCs and on all operating systems. 

“Expway's solutions are technically advanced and extensively tested, which is
crucial when deploying devices commercially. Their technology meets all the key
requirements we see as important in this domain: convergence between unicast
and broadcast networks, management of large content guides and support for
various monetization schemes. Working with Expway will allow us to deliver the
best mobile TV solution to operators and device manufacturers worldwide”, says
Timo Kaisla, Senior Vice President at Ixonos. 

“Ixonos is well known for providing best-in-class user experience solutions.
Ixonos' solutions encompass all sectors of the user experience, from terminal
devices and user interfaces to back end systems for mobile Internet services.
We see the demand for mobile TV and video solutions growing significantly in
the coming years. Our collaboration with Ixonos will allow us to offer
high-standard and market-tested technical solutions on various platforms for
mobile phones, smartphones, tablets as well as PCs”, explains Claude Seyrat,
Vice President, Marketing and Strategy at Expway. 

Mobile TV and video is becoming an integral part of all devices and telecom
operator portfolios. With this collaboration, Expway's and Ixonos' customers
can deploy the best mobile TV services on the market. Mobile video market
revenues are roughly estimated to triple globally, up to 1.5 billion USD by the
end of 2015. 

For more information, please contact:
- Ixonos, Timo Kaisla, Senior Vice President, mobile +358 40 700 9595, email:
timo.kaisla@ixonos.com 
- Expway, Claude Seyrat, Vice President, Marketing and Strategy, mobile +1
(202) 640 5437, email: press@expway.com 

Ixonos (www.ixonos.com) is an ICT services company creating innovative
solutions for mobility, social media and digital services. Together with our
customers, we develop products and services which let people enjoy inspiring
digital experience, anyplace, anytime. Our client organizations benefit from
new business opportunities and new productivity. We have offices in Finland,
China, Denmark, Estonia, Germany, Great Britain, Slovakia and the United
States. Ixonos Plc is listed on NASDAQ OMX Helsinki. The company's turnover in
2009 was 93.5 million USD and operating profit (before one-off items) 4.5
million USD. 

EXPWAY (www.expway.com) is the world leader in Mobile TV solutions for
broadcasters, telecom operators and device manufacturers. Expway's strong
mission is to provide its customers with the best tools to generate more
revenue with Mobile TV. Both the Server and the Device Client solutions support
Rich EPG, banners and interstitials, various payment models for encrypted TV,
datacasting and NRT services, pre and post roll advertising, VOD and NVOD, for
broadcast or unicast. With EXPWAY's FastESG™ solution, Mobile TV is much more
than just a Tiny TV.