BURLINGTON, VT--(Marketwire - September 1, 2010) -  The second annual "Let's Talk… Period" campaign honors and supports September as Ovarian Cancer Awareness Month. Seventh Generation, maker of organic cotton tampons, created "Let's Talk… Period" in support of Ovarian Cancer Research Fund (OCRF), the leading organization dedicated to eradicating ovarian cancer, to provide ovarian cancer education and raise funds to support women fighting the disease. 

For every person that visits www.LetsTalkPeriod.com and registers their email address during September 2010, Seventh Generation will donate $1 in their name to OCRF to support programs for those battling the disease. The donation will be capped at $10,000.

Ovarian cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth leading cause of cancer deaths among U.S. women. The symptoms of ovarian cancer are often vague and subtle, making it difficult to detect and diagnose.

Common symptoms include bloating, pelvic and/or abdominal pain, difficulty eating or feeling full quickly and urinary symptoms (urgency or frequency). If a woman is experiencing these symptoms for two or more weeks, and if they are new and unusual for her, she should see her doctor, according to OCRF. 

"We value our ongoing partnership with Seventh Generation and are most grateful for their dedication to help drive OCRF donations during Ovarian Cancer Awareness Month this September," said Audra Moran, Chief Executive Officer of OCRF. "By working together, Seventh Generation's consumers and our own supporters will learn more about ovarian cancer, how to detect it and where to go for support."

Although almost a quarter of the U.S. population is comprised of menstruating women, gynecological health is rarely openly discussed in social circles. The site will also educate women about alternatives to conventional feminine care products.

"Education and dialogue is core to the Seventh Generation philosophy," said Sheila Hollender, Director of Giving for the company.

Seventh Generation's chlorine-free organic cotton tampons are designed to offer women the reliable, comfortable protection they need, while reducing the amount of chlorinated toxins and agricultural pesticides released into the environment.

About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet.

The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at: www.seventhgeneration.com/corporate-responsibility/2008.

About Ovarian Cancer Research Fund
Ovarian Cancer Research Fund (OCRF) is the largest private non-profit organization in the United States dedicated exclusively to funding ovarian cancer research. Ovarian cancer is the deadliest of all gynecologic cancers and is the fifth leading cause of cancer deaths among women in the United States. 

There is no effective means of early detection and only 19% of cases are caught before the cancer has spread beyond the ovary to the pelvic region. Since 1998, OCRF has awarded almost $40 million in research grants to investigators developing innovative strategies for early detection; exploring the genetics that increase risk; identifying new and improved targets for treatments; and deciphering how and why ovarian cancer spreads and how to stop it. For more information visit www.ocrf.org.

Contact Information:

Meghan Butler
Seventh Generation
(802) 540-3519