In September, Finnair is launching a search for four Quality Hunters, independent advisors whose task is to travel to various destinations in Europe, Asia and the US to investigate the elements that determine quality in travel. The Quality Hunters' mission will be to travel to cities in Europe, Asia and the US throughout October and November, assessing flights, airports and destinations. As independent advisors to Finnair, they are expected to communicate their impartial views and recommendations to the company on a regular basis throughout the two-month period. In addition, the Quality Hunters will share their thoughts and adventures with the public through personal blogs on Rethink Quality, a website to be launched for this purpose on 1 September. Interested individuals are invited to find out more and submit their applications online at the Rethink Quality site at www.finnair.com/rethinkquality. Applications will be accepted until 26 September. "The recruitment of the Quality Hunters is one means for Finnair to focus more closely on issues that are important to today's travellers," said Antti Nieminen, Global Marketing Communications Manager at Finnair Plc. He explained that the efforts are part of the company's commitment to continuously improve its service proposition. "We believe that the Quality Hunters' blogs will promote interesting and constructive discussions about travel," Nieminen said. Visitors to Rethink Quality are encouraged to follow the blogs and participate in the dialogue. At the end of the two months, followers can vote for the Top Quality Hunter. Readers who vote or comment on the blogs will get the chance to win intercontinental flights for two between Europe and Asia with Finnair. Throughout September, Rethink Quality will feature editorials on travel-related topics by globally renowned guest writers including Alice Rawsthorn, design critic of the International Herald Tribune and writer and commentator Alain de Botton. To find out more about the Quality Hunters, visit www.finnair.com/rethinkquality. Finnair Plc Communications 1.9.2010 Further information: Finnair Media Desk tel. +358 9 818 4020, comms(a)finnair.fi Finnair blogs: http://blogs.finnair.com Finnair on Facebook: www.facebook.com/finnair Photobank: www.finnair.com/gallery Finnair Group website: www.finnairgroup.com via.Helsinki: www.viahelsinki.com