SANTA CLARA, CA--(Marketwire - September 2, 2010) - Data Robotics, Inc., the company that is changing the way the world stores and protects digital content, today announced the appointment of Paul Thackeray as Vice President of Europe, the Middle East and Africa (EMEA). Based in the company's European headquarters in the UK, Thackeray reports directly to Tom Buiocchi, CEO at Data Robotics.

With over 20 years experience in the IT industry, Thackeray joins Data Robotics from Barracuda Networks, where as Managing Director/VP EMEA he was responsible for growing the business from start up to a multi-million dollar European operation within four years.

In his role at Data Robotics, Thackeray is responsible for continuing Data Robotics' rapid expansion across EMEA through investment in the channel. He will be particularly focused on developing the company's business-to-business (b2b) channel strategy, in line with the company's growing SMB product portfolio.

Commenting on this appointment, Buiocchi said, "Growth at Data Robotics remains exceptional and demand for the company's award-winning products are at record level. Europe has become a high-growth market for us and Paul has a proven track record of recruiting distributors and resellers across the region. He knows the SMB space well and has the necessary skills to grow the business in EMEA to the next level."

Thackeray has previously held senior managerial and director positions at Sonicwall, Global Secure Systems Limited and Cylink Limited.

About Data Robotics
Data Robotics, Inc., the company that delivers the best storage experience ever, develops the award-winning Drobo family of automated storage products that are designed to ensure data is always protected, accessible and simple to manage. Based on the patented and proven BeyondRAID technology, Drobo provides an unprecedented combination of advanced data protection features and ease-of-use. For more information, visit Data Robotics at

Contact Information:

Media Contact:

Jim Sherhart
Data Robotics, Inc.

Evelyn Naudorf / Natasha Simmons
+44(0)1252 717040