CINCINNATI, OH--(Marketwire - September 2, 2010) -  OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail' marketing materials, today announced that Merrimack Valley Distributing Company has selected SignTrak, a Web-based and mobile solution that increases sales through the ordering, tracking and management of printed point-of-sale (POS) signs.

Based in Danvers, Massachusetts, Merrimack Valley Distributing deployed SignTrak, significantly reducing costs and improving efficiency for its entire sign ordering, sign management and sign shop operations. What once used to be started by sketching a design while visiting with a retail customer is now a fully tracked, efficient process that brings numerous business benefits for Merrimack Valley Distributing, including:

  • Improved sign shop management
  • Control and visibility into the entire POS signage process
  • Elimination of errors and reworks
  • Reduced time-to-market ahead of competition

"It's not difficult to immediately see the benefits of using SignTrak," said Jack Tatelman, Managing Partner of Merrimack Valley Distributing Company. "We've clearly improved the impact of our at-retail marketing. SignTrak isn't just technology. It's a tool that makes us run our business more efficiently, and consequently, increases sales for our retail customers."

"OnTrak Software continually sees customers such as Merrimack Valley Distributing Company recognize nearly immediate benefits after deploying SignTrak," said Mark Fullerton, President and CEO of OnTrak Software. "SignTrak offers a revolutionary approach to POS signage management that serves as a true differentiator within the industry. A distributor's retail clients see the difference -- it's reflected in their sales."

About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak's solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of Marketing at-Retail materials, including custom, temporary and permanent signs, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today's competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit

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