BOSTON, MA--(Marketwire - September 7, 2010) - In recent research on the use of Software-as-a-Service (SaaS) business intelligence published by Aberdeen Group, a Harte-Hanks Company (
"SaaS BI fosters self-service in many ways. It provides increased ability to automate the generation and distribution of reports, drill-down capabilities and the creation of automated alerts," said David White, senior research analyst, Aberdeen Group. "It's also clear that Software-as-a-Service is finding favor with new user populations. Smaller organizations that need a step up from the humble spreadsheet and larger organizations that need to provide BI to under served employees are both driving adoption."
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About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.
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