GLENPOOL, OK--(Marketwire - September 16, 2010) -  US Highland, Inc. (OTCBB: UHLN), a U.S. based designer and manufacturer of high performance, premium quality Motocross, Supermoto, Quad and Enduro motorcycles, announced today that the Company has signed two regional master dealers covering the mid-west region.

The Company's strategy is to build a network of 10 regional or master dealerships that sell, develop and support territorially defined dealerships within their region. A major benefit to the dealers, besides superior quality and performance of Highland motorcycles, is that the bikes are custom fit for each customer, which is combined with a normal two week factory delivery eliminating the need of inventory. Highland dealers need only a limited number of bikes for demonstration purposes. Without extensive inventory need, flooring costs are dramatically reduced, creating enhanced cash management and credit risk reduction and impacting the gross margin of each Highland product sold. 

Darin Long, Chief Operating Officer of US Highland, Inc. stated, "We are very pleased to be regaining our stride since the July air crash tragedy. Highland Regional Dealers are key to our distribution and support model. Each one will serve on the Highland Dealer Board helping us create a better customer distribution, service and support model. We receive many new dealer inquiries daily that will now be delivered to our Regional Dealers for dealership development and expansion. New dealer interest is well balanced across the country and continues to exceed our expectations." 

George Smith, VP of Sales & Marketing, said, "This is a huge leap forward for us and I am thrilled that we have made such a tremendous step in a positive direction. Our Regional Dealers will be able to provide an additional sales platform for our sponsorship products. Currently, we are in discussion with oil companies; insurance companies; soft drink companies and clothing lines for prospective sponsorship. This is a wonderful opportunity for all parties involved." 

Kurt King, Senior Marketing Agent for Dealer Services and Promotions, commented, "I am excited to assist these motorcycle enthusiasts who have great entrepreneurial vision. I congratulate them for their courage to put forth investment and leadership into the future of the power sports Industry." King also went on to say, "US Highland brings cutting edge technologies and marketing concepts to the power sports public."

About US Highland, Inc.
US Highland, Inc., is a US based designer and manufacturer of high performance, premium quality Motocross, Supermoto, Quad and Enduro motorcycles. The Company is also a leading development and engineering partner for leading OEM's around the world. For additional information concerning US Highland Inc., visit

Forward-looking Statement:
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation of such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set forth in the company's SEC filings. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.

Contact Information:

For Investor Relations contact:
Ron Brewer
Southbridge Advisory Group
(918) 599-9251