Rickard Gustafson new President and CEO of SAS

Rickard Gustafson new President and CEO of SAS

The Board of Directors of SAS AB has appointed Rickard Gustafson as the
new President and CEO of SAS. Rickard Gustafson is 46 years old and
currently the CEO of Codan/Trygg-Hansa.

“Rickard Gustafson is an experienced leader, with extensive
international experience, who has demonstrated that he can generate good
results. As the current CEO of Codan/Trygg-Hansa, he has Nordic
responsibility, and also has broad experience of strategy development,
marketing and process optimization from both Codan/Trygg-Hansa and GE
Capital. The entire Board agrees that Rickard Gustafson is the right
person to take on the challenges in SAS, and to continue the
implementation of the Core SAS strategy and ensure profitable growth,”
says Fritz Schur, Chairman of the Board of SAS.

 Rickard Gustafson is from the insurance and financial sectors and joins
SAS from a position as CEO of the insurance company Codan/Trygg Hansa.
He is a Graduate Engineer, with a focus on industrial economy, from the
Institute of Technology at Linköping University. He is married and has
two children.

 “SAS is a special and unique Scandinavian company. A great deal has
been accomplished in recent years to create a platform for the future. I
look forward to developing the company further, together with all
employees at SAS,” says Rickard Gustafson.

 The current President and CEO, Mats Jansson, will leave his position on
October 1, 2010. Rickard Gustafson will assume his position at SAS not
later than March 2011. Until then, the Deputy CEO, John Dueholm, will be
acting President and CEO.

SAS discloses this information pursuant to the Swedish Securities Market
Act and/or the Swedish Financial Instruments Trading Act. The
information was provided for publication on September 16, 2010 at 8:00
a.m CET.

SAS Group HR & Communication

[image]

Rickard Gustafson, previous experience

  · President and CEO, Codan/Trygg-Hansa, Copenhagen/Stockholm, from
2006
  · President of GE Capital European Equipment Finance Nordic and
European Marketing Director, GE Capital, Stockholm, 2001-2006
  · President of e-Business Europe, GE Capital Corp, London, 2000-2001
  · Vice President Strategic Planning, GE Capital Global Consumer
Finance, Stamford, Connecticut, 1999-2000
  · COO for Scandinavia and General Manager GE, Capital Bank Sweden, GE
Capital Bank, Stockholm 1996-1999
  · Consultant and Experienced Manager, Andersen Consulting, Stockholm
1989-1996

Please visit
http://sas.bildhotellet.se/fotoweb/ (http://sas.bildhotellet.se/fotoweb/
) for high resolution images.

For further information, please contact
Elisabeth Manzi, Director Media & Public Relations, +46 70 997 48 93 or
SAS Group's Press Service: Tel: +46 8 797 29 44