PALO ALTO, CA--(Marketwire - September 20, 2010) -  TheBDEvent (, a networking event created to help technology executives develop the "business behind their business," today announced details for its upcoming January 2011 conference, to be held January 25th - 27th at the Sheraton Palo Alto (CA). Registration is now open and is limited to qualified senior executives in the storage, networking, security, virtualization and cloud computing industries.

TheBDevent offers educational, networking and business development opportunities without the sales and marketing distractions of typical trade shows. Ed Walsh, CEO of Storwize (recently acquired by IBM) and formerly the CEO of Avamar (acquired by EMC) and CEO of Virtual Iron (acquired by Oracle), will kick off the event with a presentation on the tactics, do's and don'ts of successful top executives.

"I have participated in past BDevents and have found that having a laser-focused, dedicated event specifically for executive networking is a great value to me," said Walsh. "I look forward to sharing some management and business development strategies learned over the past few years."

Other Agenda highlights include:

  • Keynote presentations by industry luminaries
  • Matchmaking Application -- the BDevent has created a unique, custom application for quickly and accurately matching your needs to other attendees and the types of products and services they offer. This graphical application has been specifically designed for busy executives who want results fast. There are no other technology trade shows or events that can put executives together in such a meaningful and fast way. Find who you want, when you want -- right up to and throughout the event itself.
  • Venture Capital Workshops, Presentations and Speed Dating (five minutes each with notable Venture Capital firms such as Highland Capital Partners, Valhalla Partners, Intel Capital, Jafco Ventures and others)
  • Analyst and Press Briefings Panel -- present your company and products to panel of analysts and press, gaining valuable feedback and insight from prominent industry veterans. Panelists include representatives from Storage-Switzerland, Storage Strategies NOW, InfoStor, DCIG, Storage Magazine and SearchStorage
  • Marketing and BD Forums and Roundtables

The successful Palo Alto BDevent, held in January 2010, attracted executives, consultants and financial experts, including more than 40 CEOs, and featured keynotes by David Hitz, executive vice president and founder of NetApp, and Jack Domme, CEO of Hitachi Data Systems.

As a recent keynote speaker in Boston, Peter Levine (SVP and GM at Citrix) said, "TheBDevent provides a great venue for me to tell the industry Citrix's story and to discuss our future requirements and goals. It saves me time and effort to tell this story to 40 or 50 different potential partners in one place at one time. There were companies in the room that I had never even heard of, yet they have technology that might help Citrix get where it wants to go. I recommend that all the big companies do a presentation to this group of executives -- if you want to greatly shorten the BD and partnering process."

Registration is now open and costs $975 per person. Returning attendees receive special consideration. Press member registration is complimentary. For registration details and updates visit

About TheBDEvent
TheBDEvent is an exclusive industry-insider only networking event designed to maximize growth and profit potential for CxO and VPs of vendor companies, financial executives and high-level consultants. TheBDEvent is owned by Port Matters Corporation. Information can be found at

Contact Information:

VaNessa Duplessie