ALEXANDRIA, VA--(Marketwire - September 20, 2010) -  McWilliams|Ballard announced today that this past weekend, September 18th & 19th, marked the Grand Opening and beginning of sales for The Isabella at Monticello Mews, a 144 unit, 6 floor new construction condominium community in Alexandria, Virginia. Conveniently located off Edsall Road, The Isabella at Monticello Mews is the first new construction condominium community in Alexandria to begin pre-construction sales since 2008.

McWilliams|Ballard began working with Della Ratta Inc., the developer of The Isabella at Monticello Mews in the first quarter of 2009. Since 2009, McWilliams|Ballard has worked with Della Ratta Inc. to refine the unit mix, features and finishes and community amenities to ensure market acceptance and a strong sales pace. The Isabella at Monticello Mews features a variety of home types ranging in size from 750 sq. ft. 1-Bedroom/1-Bath's to 2-Bedroom/2-Bath's with over 1,500 sq. ft. of living space and a host of amenities not typically found in new construction condominium communities. The market has been very receptive to these recommendations.

"We believe that with over 150 Prospects attending the Grand Opening of The Isabella at Monticello Mews, we are off to a successful pre-construction sales campaign," said Ross McWilliams, Principal at McWilliams|Ballard. "With 7 contracts written during the Grand Opening Weekend, we are confident that we will maintain the strong sales pace that we started this weekend." Mr. McWilliams went on to say that he believes that the successful start of the pre-construction sales campaign at The Isabella at Monticello Mews is an indicator that the condominium market in the Washington Metropolitan Region is returning to normal.

McWilliams|Ballard is a progressive sales and marketing firm specializing in multi family housing. The firm creates partnerships with developers and builders to provide start to finish sales and marketing solutions as well as effective consulting and market research. While based in the Washington Metropolitan Area, the firm's experience is wide ranging with successful work in over ten states nationwide. Founded in 1996, McWilliams|Ballard has become one of the most successful project development real estate and marketing firms in the country. In 2010, the Washington Business Journal ranked McWilliams|Ballard the 8th largest Residential Real Estate Company in the Washington Metropolitan Area.

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Media Contact:
Chris Masters