NEW YORK, NY--(Marketwire - September 21, 2010) - From global brand leaders to media industry experts and futurist thinkers, leading interactive TV innovator BrightLine (www.brightlineitv.com) has confirmed a prestigious line-up of panelists for "Masters of the Universe: Inside the Future of Television," a total immersion program held during Advertising Week's 2010 summit on the future of interactive TV advertising.
WHO:
Jacqueline Corbelli, co-founder and CEO of BrightLine, confirmed today that speakers for the event will include:
WHAT:
An engaging look at how dramatic changes in technology and viewer behavior over the past decade are fueling further transformation in the television-viewing experience for advertisers and consumers alike.
Buzz-worthy discussions including:
WHEN:
Tuesday, September 28. 8:00am-3:30pm
WHERE:
Paley Center for Media, 25 West 52nd Street, NYC
About BrightLine
BrightLine (www.brightlineitv.com) is the leading innovator in the strategic application of interactive TV advertising. The company creates and implements customized, measurable interactive television ad experiences in ways that achieve instant mass scale and effectiveness, is most organic for TV viewers and feeds their observed remote control behavior. BrightLine transforms passive TV advertising, like the traditional 30 second spot, into an effective customer-driven interaction -- the end result is superior overall viewer involvement that leads to deeper engagement with higher levels of brand recall, purchase intent, and product sales.
www.brightlineitv.com | Twitter: @brightlineiTV