SAN FRANCISCO, CA--(Marketwire - September 22, 2010) -  InsideView today announced that it has been named to leading IT market research and advisory firm IDC's Innovative Software Companies Under $100M to Watch list, under the Social Business Solutions category. The September 2010-dated report recognizes a group of companies that are delivering innovative solutions to meet enterprise software applications needs and are having an impact on the IT marketplace by driving change. The Social Business Solutions category is defined as enterprise social solutions that support the transformation to a social business.

"Companies are increasingly looking at ways to engage the social customer more effectively," the IDC report noted. "With the explosion of the social Web as well as the increasing amount of related online data, there is an opportunity to gain competitive advantage and increase revenue. InsideView is leveraging CRM, business intelligence, SaaS, and online content in a new class of sales intelligence tools."

InsideView, the leading provider of sales and marketing intelligence, increases productivity by delivering relevant business and social insights to the point of need. InsideView's aggregation engine distills actionable insights from the most relevant social media, user-contributed and editorial sources. The result is the most complete and relevant intelligence in the market, delivered at the point of need and/or integrated directly into sales and marketing professionals' workflows.

"We are honored to be named to the IDC Innovative Software Companies to Watch list. This is a tremendous validation of InsideView's market leadership in sales and marketing intelligence," said Umberto Milletti, CEO of InsideView. "It is this intelligence, distilled from both the exploding amount of social sources as well as traditional business information services, that increases the relevance of customer engagements and consequently the productivity of sales teams, ultimately generating more revenue."

InsideView recently announced two successful use stories: Zuora, another IDC-named Company to Watch, has tripled its C-Level executive outreach to increase contract value by 460 percent. In addition, online presentation leader Brainshark has realized the sales productivity equivalent of an entire sales rep per year using InsideView.

About InsideView
InsideView enables social selling by bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity. InsideView's award-winning sales intelligence solution continuously aggregates and analyzes relevant executive and corporate data from thousands of content sources to uncover new sales opportunities. InsideView delivers this intelligence natively within CRMs and mobile devices for optimum usability. The San Francisco-headquartered company was founded in 2005 and is venture-backed by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. InsideView's products are used by more than 45,000 sales professionals worldwide, including Adobe, BMC, Cap Gemini, EMC and SuccessFactors. InsideView's CRM partners include, Microsoft, NetSuite, SugarCRM and Oracle. For more information, visit

Contact Information:


Emilie Cole
insideview [at] launchsquad [dot] com