MINNEAPOLIS, MN--(Marketwire - September 22, 2010) - MediaBeacon, Inc., a leading provider of digital asset management and rich media solutions, today announced a closely aligned relationship with Polar Mobile Corporation. Polar Mobile brings the latest technology to clients to enable end-to-end fully managed and hosted software that enables the delivery of media and information to smart phone devices through a custom-branded native application.

With this initiative, MediaBeacon's digital asset management platform is now integrated with Polar Mobile's SMART™ Content Engine to better manage, search and re-purpose all types of rich media for broadcast to the major smart phone platforms. The partnership will also allow Polar Mobile to use MediaBeacon in their hosted platform to better enable their clients to manage the media they push out to wireless devices. It also allows Polar Mobile to resell, install and support MediaBeacon's solution for clients who wish to in-source this capability to their enterprise.

"We found that the two technologies would bring immediate value to our clients by automating and streamlining the process of taking media, especially video, to the phone," said Kunal Gupta, CEO of Polar Mobile. "With the explosive growth in smart phones as the delivery platform for all types of media, this relationship makes it easy for clients to create, manage and stream content to any device."

"It became apparent that Polar Mobile's ability to create applications and push content to mobile devices is market leading and made for a natural partnership," said Jason Bright, Founder and CTO, MediaBeacon. "The market now has an answer that makes it possible to create, manage and publish content to all these new wireless web channels."

There is a webcast scheduled for October 5th at 1:00pm Central time titled "Bringing streaming media to the phone with MediaBeacon and Polar Mobile" to review how these combined technologies can allow any organization to push video and other media to smart phone devices with ease. Please pre-register at https://mbevents.webex.com/mbevents/onstage/g.php?t=a&d=661384615

About MediaBeacon
MediaBeacon, Inc. is the leading provider of Digital Asset Management, organic enterprise search and secure role-based media distribution portals. With some of the largest DAM deployments in the industry and hundreds of global enterprise customers, MediaBeacon is a proven leader in the industry. For more information, visit http://www.MediaBeacon.com.

About Polar Mobile
Polar Mobile is the global leader in enabling businesses to extend their presence across mobile devices by leveraging a proprietary software Platform (SMART™). More than 6 million people in over 100 countries use Apps powered by Polar's SMART™ Platform for the most engaging mobile experience. Polar has over 300 Apps across iPhone, BlackBerry and Android smartphones for 150 world-class customers in news, sports, entertainment and lifestyle media verticals. For more information, visit www.polarmobile.com.

Contact Information:

Tom Rieger

Julia Chelaru