NORWALK, CT--(Marketwire - September 23, 2010) - Engage121, Inc. (www.engage121.com), a software company providing technology solutions to communications professionals, today announced a strategic partnership with BurrellesLuce (www.burrellesluce.com), the leading provider of monitoring and reporting services to PR agencies, corporate communicators, and media relations managers in the U.S. Through this partnership, Engage121's social media application is now available in BurrellesLuce WorkFlow, the integrated, comprehensive web portal recently introduced by BurrellesLuce.
The Engage121 application listens to multiple social media networks and more than 200,000 blogs, as well as traditional news media. More importantly, Engage121 users can engage immediately any individual identified from within the social media platforms or blogs that the application monitors. All activity in the application is tracked and measured to evaluate results. Presently, the Engage121 application integrates all leading social media networks, and the application can be customized to include additional platforms to meet user demand.
"By embedding the Engage121 social media application into our market-leading platform, we are further enhancing current capabilities to provide our clients with the comprehensive, convenient and affordable monitoring, reporting and planning services they need in today's communications environment," said BurrellesLuce Co-Chief Operating Officer Jim French.
With over 120 years of experience and innovation, BurrellesLuce is a pioneer in the capture and measurement of media coverage in local, national and international print, blogs, online, video, broadcast and social media outlets.
"We are excited to partner with BurrellesLuce and to provide their clients with a social media application that is, and remains at, the forefront of the communications industry," said Engage121 CEO Jon Victor.
About BurrellesLuce
The most experienced provider of media intelligence services in the United States, BurrellesLuce helps communication professionals maximize their media relations results. It identifies and facilitates active engagement with relevant publicity channels; and captures, reports and measures all pertinent coverage in print, online, web, blog, social media, broadcast and cable outlets. Besides delivering content, the company's new digital platform -- BurrellesLuce WorkFlow -- enables clients to target and connect with journalists, bloggers and other sources of news and opinion.
About Engage121
It's not enough just to monitor and chart social media. The participatory nature of social media makes it important to engage people on a one-to-one basis. We're proud that Engage121 is a leading social media application that enables immediate engagement with any individual or group, along with robust monitoring and measurement capabilities. Engage121 Inc, formerly eNR Services, is the creative force behind the Engage121 social media application. The company continues to provide other, highly regarded communications tools: Grassroots PR, MediaQ, MatchPoint and AP Planner, and counts more than 2,000 industry-leading companies as valued clients. For more information or to schedule a demo, please visit www.engage121.com.
Contact Information:
Media Contact:
Johna Burke
BurrellesLuce
480.834.2889
jburke@burrellesluce.com
Media Contact:
Stuart Tracte
The Morris + King Company for Engage121
212.561.7459
stuart.tracte@morris-king.com