SAN JOSE, CA--(Marketwire - September 28, 2010) - Proformative, The Resource for corporate finance, accounting, and treasury professionals, today announced the launch of "Ask the Experts," an online resource designed to provide its members a place to get in-depth answers to questions and address the issues most relevant to their jobs, companies and careers.

The "Ask the Experts" resource will afford finance, accounting, treasury and related professionals access to subject matter experts in categories that will eventually include hundreds of specific technical and operational areas, including such topics as Revenue Recognition, 409A and corporate valuations, Cloud/SaaS Accounting and ERP Software, Angel Financing, Electronic Bank Account Management, and Private Company Financial Statement Auditing among many, many others.

"Thousands of finance and related professionals come to Proformative every day to find the tools they need to learn and get important work done," says John Kogan, CEO of Proformative. "'Ask the Experts' affords our members the opportunity to ask their questions to subject matter experts in a very straightforward manner -- even anonymously if they want, and for no cost. This capability will provide a valuable addition to the current peer-based communities and resources available on Proformative."

"Ask the Experts" is free to use for all Proformative members (and Proformative membership is completely free). Any member or service provider can apply to become an "expert." For information on becoming an "expert," simply go to the "expert" application form on Proformative.

Proformative is the fastest growing community and resource for corporate finance, accounting, treasury and related professionals looking for the resources they need to excel in their jobs and careers. The company, which launched in fourth quarter 2009, now reaches over 85,000 professionals each month. Anyone in the world of corporate finance, accounting, treasury and related functional areas can take advantage of Proformative's valuable resources and vibrant professional community by registering for free at

About Proformative
Proformative ( is a free and open resource and community dedicated exclusively to serving the needs of corporate finance, accounting, treasury, and related professionals. Founded in 2009 in Silicon Valley, Proformative is community-driven and delivers a productive, 'noise-free' environment for its members. Proformative's members find free resources and a community of their peers that enable them to learn and get work done.

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