BOCA RATON, FL--(Marketwire - September 28, 2010) -  Recording artists Asher Roth, Melanie Fiona, Ray J, and Shontelle, along with Pitbull, 50 Cent, Nelly, Flo Rida and DJ Cassidy, are donating their time to perform in South Florida on October 9 to support breast cancer research charities. The Third Annual Think Pink Rocks ( concert, presented by SRC Music/Universal, will benefit Memorial Sloan-Kettering Cancer Center in New York City, the Boca Raton Community Hospital Women's Center for Breast Care, and other breast cancer research charities. 

Think Pink Rocks, based in Boca Raton, Florida, is a non-profit 501 (c)3 organization dedicated to the early detection of breast cancer and awareness of the BRCA gene for breast and ovarian cancer. The organization was founded by four South Florida moms: Stephanie Robin, Elizabeth Weprin, Kathy Fleishman and Amy Seideman. 

In 2004, at age 36, Stephanie Robin, a mother of two small children, was diagnosed with stage II breast cancer. She tested positive for the Breast Cancer Gene (BRCA) and underwent a double mastectomy with reconstruction, a total hysterectomy and months of chemotherapy. The cancer returned to her lungs and is stage IV; she is receiving monthly treatment at Memorial Sloan-Kettering and the tumors have decreased in size by 90 percent. 

Stephanie and her three Think Pink Rocks co-founders are working with Steve Rifkind, SRC Records/Universal, and producer, Kelley Lee, to organize the Think Pink Rocks concert to advocate for early detection of breast cancer, to raise awareness of the BRCA gene for breast and ovarian cancer, and to raise funds for breast cancer research charities. The event is sponsored by Sun Capital Partner, Inc., and supported by Florida Woman Care.

Tickets are $40 and may be purchased at:

Contact Information:

Elizabeth Kelley Grace
561/702-7471 or

Debbie Abrams