CHICAGO, IL--(Marketwire - September 30, 2010) -, the online marketplace for health insurance comparison shopping, has won the 2010 WebAward for Insurance Standard of Excellence. is proud to accept the award, which is determined by independent expert judges around the world who review sites in 96 different industries.

"We're delighted to accept this award and continue to strive to be a standard of excellence in the insurance industry. As a consumer e-commerce service, we are constantly trying to improve our site to better serve our users' needs and this award helps validate that effort," said Mark Colwell, Consumer Marketing Analyst at 

This is the second year in row that has been recognized by WebAward for its website's design and service, taking the 2009 Insurance Standard of Excellence and Outstanding Achievement in Web Development.

Some of the features on include an integrated Quote Engine which allows shoppers to compare rates and benefits side by side from top health insurance companies including Aetna, UnitedHealthOne, CIGNA, Humana, the Blue Cross and Blue Shield companies, and more. Users can also use the interactive Plan Finder to compare custom quotes and the Flash-based U.S. map to search plans by state.

"Our development team deserves all the credit for this award. They are consistently adding new features and new tools to enhance the consumer experience on," added Colwell. is an online portal where consumers can find affordable health insurance by comparing health insurance quotes and plans. Consumers can be connected instantly with insurance agents by chatting online or over the phone.

About GoHealthInsurance makes buying health insurance simple. GoHealthInsurance explains health coverage options in plain English, provides free health insurance quotes, connects shoppers with local agents, and helps consumers choose plans that meet their health and budget needs -- making it the most robust health insurance exchange.

The Web Marketing Association's 14th annual WebAward Competition awarded Norvax, Inc. and the Insurance Standard of Excellence Award and recognizes for Outstanding Achievement in Web Development.

Contact Information:

Michael Mahoney