RESEARCH TRIANGLE PARK, NC--(Marketwire - September 30, 2010) -  Cutting Edge Information (CEI) dedicated much of the past year to the development of new tools and assessment services to serve medical science liaisons (MSLs), their team leaders and medical affairs executives. Jason Richardson, president of CEI, sought to recognize the increasingly complex role of the MSL in Life Science.

"As MSLs' strategic role becomes more multifaceted, we know that the ability to measure and communicate MSLs' value has never been more important," said Richardson. "That's why we've made a companywide goal to create new services to help our clients build strategies for long-term success and solid ROI."


CEI's two third-quarter MSL reports show current best practices and next practices for 2011 and beyond that support corporate goal-setting, strategic decision-making, performance measurement and professional development.

"The New MSL Profile: Internal Thought Leader, External Voice and Clinical Catalyst" contains key MSL activities, performance metrics, program goals and KOL communication best practices. CEI developed the report with 50 Life Sciences companies' input and enables leaders to prioritize MSL objectives and bolster team performance. Details available at

"Best Practices in MSL Team Management: Benchmarks for Team Staffing, Budgets and Structure" provides benchmarks for MSL hiring and headcounts, team structure and leadership, program budgets for salaries and MSL activities, organizational structure and territory sizing. Details available at


"MSL Compensation Trends: Are You Ahead of the Curve?" is the newest webinar in the ongoing series from CEI's Research Team. The online summit will provide tools for anyone involved in MSL team planning to establish a competitive compensation plan. Richardson will be the lead speaker on Thursday, October 7 at 2:00 p.m. EST. For more event details and registration, including a complimentary white paper, visit


CEI's MSL Program Assessment service, based on over eight years of research, helps MSL program managers strengthen and grow their operations. CEI Director of Consulting Yanis Saradjian works with teams to help build the best MSL programs in the industry. For more information, visit


Cutting Edge Information publishes its emerging research insights for medical and scientific teams every month in a complimentary newsletter. For more information, please visit

Contact Information:

Contact Info:
Stephanie Swanson