CAMBRIDGE, MA--(Marketwire - September 30, 2010) -  Hot Topic shoppers looking for ways to have fun and save this October will be able to get the goods they want on their mobile phone by completing in-store challenges on SCVNGR, the social game all about going places, doing challenges, earning points and unlocking awesome rewards.

Have a passion for music, looking to save some moolah on your next band tee or pair of skinny jeans? Or happen to be in the market for a Halloween costume that is sure to receive some "oohs" and "aahs" from your compadres? Complete fast and fun in-store challenges and earn rewards -- things like 10% off your purchase of one item (1 point), free candy (10 points) or $10 off a Hot Topic purchase (25 points).

Some of the sweet in-store challenges to receive rewards include:

  • What are you gonna be? Thinking of being a zombie or a pop diva this Halloween? Take a pic as you try on your costume of choice -- 3 points!
  • Eye Spy Something... Small! Snap a photo of the smallest yet most interesting knick knack you can find. The button display always provides a plethora of options here. 3 points!
  • Lyric-ography Shop around and create a band's lyric in photograph form. Include the lyric in the caption! Example: An arm of watches for Ke$ha's "Tik Toc." 3 points!

"Rewards work," said Seth Priebatsch, Chief Ninja of SCVNGR. "Customers love to get out there and check-in, do challenges, earn points and unlock awesome rewards -- it's super easy, social and fun."

Grab the free SCVNGR app from the Android Market or Apple App Store. Open it up. Go to one of Hot Topic's 680+ teen retail stores. Do challenges. Earn points and unlock awesome rewards! 

For more information about the Hot Topic rewards and challenges on SCVNGR, please visit To locate a Hot Topic retail location in your area visit:

SCVNGR is a game. Playing is simple: Go places. Do challenges. Earn points! You'll unlock real-world rewards and share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. SCVNGR is played via a free iPhone & Android app. But playing SCVNGR is only half of it. Individuals, enterprises and small businesses build on SCVNGR by adding custom challenges and rewards at their locations. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit to learn more.

About Hot Topic
Hot Topic, Inc. is a mall and web based specialty retailer operating the Hot Topic and Torrid concepts, as well as the e-space music concept, ShockHound. Hot Topic offers music/pop culture-licensed and music/pop culture-influenced apparel, accessories, music and gift items for young men and women principally between the ages of 12 and 22.

Contact Information:

LaunchSquad for SCVNGR
Katie Cinnamond
Scvngr [at] launchsquad [dot] com
Boston: 617-945-1251