AUSTIN, TX--(Marketwire - October 5, 2010) -  Parks Associates' analyst Pietro Macchiarella will moderate a special session, "How economic context affects game development from start-up to grown-up companies," hosted on Thursday, October 7, at the Game Developers Conference Online (GDC).

The one-hour session is sponsored by Canada at GDC, The Department of Foreign Affairs and International Trade Canada and represented by the Canadian Consulate General Dallas. Mr. Macchiarella will present findings from Parks Associates' consumer research and offer analysis on business strategies for the interactive entertainment industry.

"Currently 20 million players worldwide subscribe to traditional, subscription-based MMORPG, but in China and South Korea, the majority of gaming revenue comes from free-to-play games," Macchiarella said. "In this special GDC session, we will discuss the influence of local and national economic factors in shaping successful business and distribution strategies for large and small companies."

Other topics of discussion include the following:

  • Laws and taxation and their effects on the interactive entertainment industry
  • Comparison of Europe and North America
  • Access to venture capital
  • Education systems and quality of talent available


"How economic context affects game development from start-up to grown-up companies"


Frédérick Brassard, President, 3Pod
Nils Holger Henning, Chief Communications Officer, Bigpoint
Dean Morrison, Advisor, Entertainment & Media Practice,
PricewaterhouseCoopers, LLP - Toronto
Brian Wong, Founder, Kiip

Pietro Macchiarella, Research Analyst, Parks Associates


Thursday, October 7th, 11 a.m. - 12 p.m.


Austin Convention Center, Room 8AB
500 East Cesar Chavez Street, Austin, TX 78701

Press Registration:


To request more info, contact Holly Sprague at or +1.720.987.6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

Contact Information:

Mindi Sue Sternblitz-Rubenstein
Parks Associates