WALTHAM, MA--(Marketwire - October 6, 2010) -  It's estimated that 207,090 women will be diagnosed with breast cancer this year alone. Every day, researchers get closer to finding a cure and developing treatment programs for those affected by the disease. In honor of National Breast Cancer Awareness Month, GSN Digital continues its partnership with The Breast Cancer Research Foundation® (BCRF) to raise much-needed funds for breast cancer research. During the month of October, players can participate by playing casual games on GSN.com or competing in cash competitions on GSN's WorldWinner site to raise money for BCRF. 

WHO:   GSN Digital (gsn.com)
WHAT:   Since 2007, GSN Digital and The Breast Cancer Research Foundation have teamed up to give game lovers a fun way to raise money to help find a cure for breast cancer. GSN Digital offers two ways to get involved. Visitors to GSN.com can answer trivia questions and play casual games like Deal or No Deal, BINGO Blitz and Mahjongg Dimensions for Oodles, GSN's virtual currency redeemable for gift cards and prizes. Through GSN's Oodles for Breast Cancer Awareness program, players can redeem their Oodles for donations of $10, $25 and $50 to BCRF. Additionally, players who prefer to compete for cash can raise money for BCRF through the Play to Defeat Breast Cancer program. Players enter online tournaments in games including Wheel of Fortune, SCRABBLE Cubes and Bejeweled 2, from which 10 percent of the entry fee goes to BCRF. To date, GSN Digital has raised more than $780,000 for breast cancer research and prevention.
WHERE:   To participate in GSN's Oodles for Breast Cancer Awareness program or Play to Defeat Breast Cancer, please visit www.gsn.com/bcrf.
WHEN:   Play to make your donations today! The programs run year-round, but additional games and tournaments will be featured throughout the month of October.

About GSN
is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 74-million subscriber television network and online game sites. GSN's cross-platform content gives game lovers the opportunity to win cash and prizes, whether through GSN's popular TV game shows or through GSN Digital's free casual games, cash competitions and social games. GSN is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN and its subsidiary, WorldWinner.com, Inc., are owned by DIRECTV and Sony Pictures Entertainment. For further information, visit GSN at www.gsn.com.

About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation®
was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2010, BCRF will award $33 million to over 170 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, more than 88 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. And the American Institute of Philanthropy has awarded the Foundation its highest possible rating of A+. BCRF is the only breast cancer organization to receive this accolade, and is the only cancer organization to currently hold this ranking. For more information about BCRF, visit www.bcrfcure.org.

Contact Information:

Contact information:

Suzanne Aronowitz
SHIFT Communications

Cindy Johnson
GSN Digital