DALLAS, TX--(Marketwire - October 7, 2010) - The integration of interactive services and two-way communications with TV services has become a key part of service provider strategies worldwide, according to Parks Associates. The international research firm is hosting CONNECTIONS™ Europe on November 15-16, 2010, at the Mövenpick Hotel in Amsterdam, and the agenda includes the session "Value-added Services & the Video Ecosystem."
This session will examine strategies behind advanced video service options, including online video on the TV, TV Everywhere, and hybrid set-top boxes that offer broadcast and broadband/IPTV options. "In 2010, there are over 1.3 billion households worldwide receiving TV services, and over the next five years, IPTV services will experience the highest cumulative aggregate growth rate (CAGR) in the television service market," said Stuart Sikes, President, Parks Associates. "To stay competitive, and build ARPU, providers are evaluating a variety of future features and value-added service options that leverage digital technologies."
Parks Associates reports France and Germany trail only the U.S. in VOD content and many other countries are increasing their VOD offerings. Magyar Telekom in Hungary now offers VOD services as part of its IPTV rollout, and Kabel Deutschland is targeting late 2010 for a VOD launch.
"Robust VOD services are the first step in the expansion of TV services," Sikes said. "As more households adopt home networking, TV services will expand to include two-way communications and interactive features."
Session Participants:
Rob van den Dam, Global Telecom Sector Leader IBV, IBM
Jean-Michel Demoulin, Cable, Digital Media & IPTV Strategy - European Markets, Cisco
Michael Lantz, CEO, Accedo Broadband
Trond Neergaard, Founder and Managing Partner, Cloudberry Associates
Moderator: Stuart Sikes, President, Parks Associates
CONNECTIONS™ Europe Advisory Sponsors are Accedo Broadband, ActiveVideo Networks, Advanced Digital Broadcast (ADB), Gigle Networks, Latens, PacketVideo, and Ralink Technology. Companies in the Premier Program include ActiveVideo Networks, Gigle Networks, Intel, ProVision Communications, PacketVideo, Rovi, and Verizon Wireless.
Parks Associates recently released the new white paper "European Mobile Market: Beyond Price-based Strategies," available for download at http://www.connectionseurope.com.
About CONNECTIONS™ Europe
CONNECTIONS™ Europe Summits, produced by Parks Associates, are executive events offering high-level analysis and consumer research, networking opportunities, and information on emerging residential and mobile technologies and services. http://www.connectionseurope.com
Contact Information:
Mindi Sue Sternblitz-Rubenstein
Parks Associates
972-490-1113
mindi.sue@parksassociates.com