NEW YORK, NY--(Marketwire - October 7, 2010) -  HealthPass, the New York City-based non-profit commercial health insurance exchange for small employers, today announced the appointment of Mark Kessler to the newly-created position of director of strategic initiatives. Kessler will assist HealthPass strengthen its position in the metropolitan New York City small employer health insurance marketplace and prepare for future health reform initiatives.

"Mark brings to HealthPass years of experience and an exceptional track record in business development and member services and advocacy," said Vince Ashton, executive director of HealthPass. "Mark will play a significant role in expanding our network of contacts through New York City and State, and will be an important member of the HealthPass team as we participate in the process of creating health insurance exchanges in New York under the new health reform law. We are excited that Mark has chosen to join us."

Prior to joining HealthPass, Kessler was the vice president of membership and member services at The Business Council of New York State. From 1999 to2007, Kessler held several management positions including interim president & chief executive officer at the Brooklyn Chamber of Commerce, where he played a significant role in securing its position as the preeminent economic development organization in the borough. In partnership with GHI (now Emblem Health), Kessler spent seven years developing Brooklyn HealthWorks, an affordable health insurance product for small businesses in Brooklyn. Kessler also held various positions at other organizations including St. Luke's Life Works, New York Cares and CLEARPOOL Inc.

About HealthPass
An innovative partnership between the New York Business Group on Health, the City of New York, and the health insurance industry, HealthPass provides small businesses and sole proprietors with an array of Fortune 500-quality healthcare options through an insurance exchange.

HealthPass enables eligible employees of small businesses and sole proprietors to choose a healthcare plan that fits their medical needs and budgets. There are more than 30 different coverage options from five leading carriers -- EmblemHealth, GHI, Health Net, HIP (Health Plan of New York) and Oxford -- as well as two dental plans, and a bundled product offered through Guardian. With more than 200,000 providers, HealthPass affords greater network access than any single plan. For more information, please visit

Contact Information:

Ed Emerman
Eagle Public Relations