NEW YORK, NY--(Marketwire - October 11, 2010) - SuccessFactors, the leading provider of Business Execution Software solutions, has selected Conductor Searchlight, the most widely-used SEO platform. SuccessFactors will leverage Searchlight to provide the continual analysis and prioritized recommendations that lead to greater revenue from the SEO channel.

Prior to the implementation of Searchlight, SuccessFactors was limited in its ability to increase natural search traffic due to the massive data gathering and analysis requirements. The company now takes advantage of Searchlight to drive natural search traffic via:

  • Scalable rank tracking with alerts when keywords change position or are overtaken by competing sites
  • Conductor's proprietary machine learning SIPE Score analysis which measures the success of the brand's SEO health over time
  • SEO recommendations and auditing which present both quick-fixes and long-term strategies site-wide and for each of the pages managed via Searchlight 

"Searchlight reduces the time it takes to do research so that time can be spent on strategy and execution -- making the changes happen. Searchlight has enabled us to turn SEO from a compliance process to a high growth revenue channel," said Jim Matheson, SuccessFactors' Senior Director, Marketing Communications. "Conductor has made a material impact to our SEO results." 

"While businesses have begun to recognize the importance of investing in a scalable SEO program, it can be challenging to bring enough resources on board to manage it successfully," said Conductor CEO, Seth Besmertnik. "SuccessFactors is another example of a market leading company using Conductor Searchlight to proactively manage their SEO programs and drive meaningful results."

About Searchlight
Conductor Searchlight is the go-to solution for marketers who need to take control of their brand's search rankings and gain insight and see positive ROI from their search engine optimization (SEO) programs. The software as a service solution gives SEO recommendations based on real intelligence, measures and scores individual keywords, and keeps track of rankings and progress. Searchlight makes it possible for marketers to scale and manage natural search like any other successful marketing program, monitor their competitive market share and continually improve their SEO program. For more information visit

About Conductor
Conductor is the SEO technology company that empowers enterprise marketers to take control of natural search. More than 250 of the Fortune 500 and Internet Retailer 500 rely on the company's technology solutions and expert team to continually measure, improve and manage their natural search efforts in order to increase site traffic and revenue. Conductor is based in New York City. Follow Conductor on Twitter: @Conductor

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Seth Dotterer