NEW YORK, NY--(Marketwire - October 12, 2010) -  Ixtens, a Software-as-a-Service provider that powers marketplaces for online retailers and media companies, announced today that it recently named Tommaso Trionfi as CEO and Betsy Cohen as CFO. In September, the company received Series A financing led by Greycroft Partners and BV Capital and is attracting top NYC talent to strengthen its management team.

Formerly CEO of Wimba Inc. (acquired by Blackboard Inc.), the leader in SaaS-based collaboration software for the education market, Trionfi brings 23 years of management experience with early stage and larger global software and engineering companies. Trionfi has an MS in International Economics from Université Pierre Mendès-France and an MBA from INSEAD. Trionfi is currently the President of the US Alumni Association for INSEAD Business School. 

"Ixtens has built a superb product over the years and is going after a very substantial market opportunity. Some key large customers are using our platform, and we now want to scale," said Trionfi. "The most important thing is to build a great team, and the first step I did was to bring Betsy Cohen on board to help us."

Betsy Cohen joins Ixtens as Chief Financial Officer and brings start-up experience on the executive management teams of Intelliseek and Troika Dialog. Cohen has an MBA from Harvard Business School and served as a Fellow at the Council on Foreign Relations.

"We are building a great company and need great people to make it happen. We are very thrilled that Tommaso and Betsy joined us to scale the business," said Eugene Nikiforov, CPO and Co-Founder of Ixtens. Ian Sigalow of Greycroft Partners, an Ixtens board member, added, "As we analyzed Ixtens it became apparent that the market opportunity was very large, and attracting a CEO of Tommaso's experience and a CFO of Betsy's caliber further confirmed our investment thesis."

About Ixtens
Based in New York City, Ixtens powers marketplaces for online retailers and media companies, and helps drop-shippers, suppliers and merchants work in multichannel ecommerce. Ixtens provides a SaaS platform that enables merchants to sell anywhere by syndicating their products out to multiple marketplaces. Ixtens solutions also enable merchants to sell third-party inventory by powering their own marketplaces. For more information, contact or visit

About Greycroft Partners
Greycroft Partners, based in New York City, is a venture capital partnership formed to invest in promising digital media companies. Greycroft leverages an extensive network of media and technology connections to help investees gain visibility, build strategic relationships, and successfully bring their products to market. Greycroft's portfolio companies benefit from active, hands-on assistance in all phases of expansion. For more information, visit

About BV Capital
BV Capital is an international Internet-focused early stage venture capital firm. Backing Internet entrepreneurs, BV frequently is the first institutional investor in companies creating highly scalable services and significant value propositions for their users. The firm currently invests out of its Fund III that was raised in 2009 and also operates eVenture Fund I, a dedicated European entity that covers investments throughout the whole of Europe, including the emerging markets Russia and the Ukraine. For more information, visit


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Dan Baum