MEXICO CITY--(Marketwire - October 12, 2010) - Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) (BMV: KOFL) invites you to participate in its conference call, including a question-and-answer session, to discuss Third Quarter 2010 results.

The call will be held on:

Thursday, October 21, 2010

11:00 A.M. Eastern Time

10:00 A.M. Mexico City Time

It will be conducted by: Mr. Hector Treviño, Chief Financial Officer, and Mr. Jose Castro, Head of Investor Relations.

Coca-Cola FEMSA's Third Quarter 2010 financial results will be  released on October 21, 2010, before the markets open.

To participate in the conference call please dial:

Domestic U.S.: 866-700-7477

International: 617-213-8840

Alternatively, participants can log into for a live audio webcast of the conference call.

If you are unable to participate live, an instant replay of the conference call will be available through October 28, 2010. To listen to the replay please dial: Domestic U.S.: 888-286-8010 or International: 617-801-6888. Passcode: 96651005

Contact Information:

Roland Karig
Investor Relations KOF