CINCINNATI, OH--(Marketwire - October 12, 2010) -  OnTrak Software, the only provider of Web-based software to help alcohol beverage distributors manage, control and measure their 'at-retail' marketing materials, today announced that OnTrak solutions now support all smart phones, including the Apple iPhone. This enables alcohol beverage distributors to simply manage their at-retail marketing materials without the hefty expense of purchasing handheld mobile devices.

Although OnTrak solutions still support specialized devices such as the MC70, OnTrak's support of smart phones further eliminates costly, less efficient processes -- and instead utilizes the key tool that most alcohol beverage distributors' sales representatives currently rely upon -- their cell phone. OnTrak's solution suite works seamlessly with any smart phone:

• SignTrak® - Manages and controls the entire custom and temporary POS signage process from order to display; provides superior analysis to measure the sales impact of your POS marketing initiatives.

• PermaTrak® - Provides central inventory control and real-time asset management for permanent POS signage including: neon, plastic and metal signs, coolers, tap handles, and displays.

• MenuTrak™ - Automates the entire custom beverage menu process, controls costs, and tracks the recovery of supplier bill-backs.

• SampleTrak™ - Records and reports on the entire beverage sampling process including tasting comments; provides detailed audits to prevent inventory losses and recover supplier bill-backs.

"As a leader in Marketing at-Retail innovation for alcohol beverage distributors, OnTrak continues to offer our customers not only unmatched technology, but also easy accessibility to our solutions and their critical business data," said Denis Clark, Executive Vice President at OnTrak Software. "Our latest support for all smart phones is the first of its kind in the industry."

About OnTrak Software
OnTrak Software is a technology company that develops software solutions for the alcohol beverage industry. OnTrak's solutions help beer, wine and spirits distributors improve their sales through the management, control and measurement of the Marketing at-Retail process for custom, temporary and permanent signs, beverage menus and beverage samples. With dramatically more efficient at-retail brand management, OnTrak customers grow their businesses, prosper in today's competitive environment, and dominate their segment of the market. Based in Cincinnati, Ohio, OnTrak Software is privately held. Visit www.ontraksoftware.com.

©2010 OnTrak Software. All rights reserved.

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Press Contact:
Matthew Zintel
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317.848.8804