LONDON--(Marketwire - October 14, 2010) - Zingaya, developer of scalable, high-quality VoIP applications for the web and social media services, today announced the North American launch of Zin.to, a new service that allows people to make calls through Twitter feeds with the click of a button.
How to Get Started
"We applaud some of the early efforts of 'tweet-to-call' pioneers, but we feel Zin.to is the first to allow Twitter users to make high-quality calls with the click of a link," said Alexey Aylarov, co-founder of Zingaya. "In addition to people who will use it socially, we think this is a fantastic opportunity for online commerce sites to use their Twitter feeds to increase conversion rates by connecting Twitter followers directly with call centers."
How It Works
Zin.to lets your Twitter followers call your cell phone, landline, or Skype account (whichever you select) just by clicking a link that you Tweet to them.
Zin.to is currently free. Each user gets 30 minutes of call forwarding to US phone numbers per day. Call forwarding to Skype is unlimited.
For many online retailers, phone conversations lead to much higher conversion rates than any online marketing activities. Zin.to connects Twitter followers directly to call centers, sales offices, and customer service departments. This can be a very powerful tool for businesses. For example, a company can send promotional offers to its followers on Twitter and ask asking them to call within a certain time to get an additional discount or to win a prize. Zin.to brings an additional component to interactive tweeting.
The real story behind Zingaya and Zin.to is the Flash-client and the back-end server technology:
Zingaya, a profitable European company founded by successful entrepreneurs with a history of building Flash-to-ISP platforms, launched in North America in September 2010 at the DEMO Conference. More information can be found at Zingaya.com.