BOSTON, MA--(Marketwire - October 14, 2010) - Today Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), released its latest research study on the integration of wireless and wireline networks, "The Rational Network: WLAN and LAN Integration for Ubiquitous Broadband." The study found that top performers that manage their entire network as an integrated whole were able to cut their Wireless LAN (WLAN) and LAN downtime by 53% and 42% respectively, while they improved application response time by 39%.

Whereas WLAN and LAN networks have typically been planned, deployed, managed, and supported as two distinct network initiatives, the "rational network" by contrast takes an integrated approach. By consolidating network planning, deployment, management, support, and security, unnecessary operating expense can be reduced, freeing precious resources that can be redirected to upgrade both the core backbone services and the mobile network edge. Top performing IT organizations deploy 802.11n WLAN pervasively, while ensuring that network is served by a fast wireline core, and that the entire network infrastructure is managed as a core IT asset.

"The momentum to mobilize the network edge seems unstoppable, while the thirst for bandwidth appears unquenchable," said Andrew Borg, senior research analyst, wireless and mobility, Aberdeen. "Our study shows that organizations that plan, deploy, manage, and support their wireless and wireline network assets as a unified IT asset significantly improve network uptime and application response time, while they actually have a lower Total Cost of Ownership (TCO) per connected user."

To obtain a complimentary copy of the report, visit:

Visit for additional access to complimentary Information Technology Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897