NEW YORK, NY--(Marketwire - October 21, 2010) - Optimedia US today announced that on the heels of earning a prestigious Media Maven award from Advertising Age, Greg Kahn -- EVP, Business Development Director -- has been selected as a 2010 Media All-Star by AdweekMedia. Mr. Kahn, 37, is being recognized for his contributions to transforming the way marketers buy and measure media, as well as for his key role in helping the agency reel in new business from the likes of BBC America, Orbitz, Payless and Boiron. He is the only executive of those named to Media Mavens or All-Stars in 2010 to be honored by both leading trade publications in the same year.
"Greg understands how insights can move our clients' business forward and he helps tie those insights together with our planning and buying," said Antony Young, CEO of Optimedia US to AdweekMedia. "He touches a lot of different platforms and has a strong sense of the media and entertainment business."
Energetic and entrepreneurial, Mr. Kahn's diverse career experience includes launching independent film consultancy filmBuzz, in addition to holding positions at Showtime Networks, YouthStream Media and PriceWaterhouseCoopers' Kwasha Lipton Group. He joined Optimedia in 2007 to run its strategic insights practice. During his tenure, he created Optimedia's first-of-its-kind metrics tool, Content Power Ratings, which is the first media currency to measure and aggregate total views and engagement for TV shows across on-air, online and mobile platforms. Promoted in February, he now heads new business and oversees Optimedia's growing office in Los Angeles.
"I'm honored to be recognized alongside such an esteemed group of colleagues throughout the industry," Mr. Kahn said. "It's a significant recognition of Optimedia's hard work and dedication to finding new ways to give our brands a competitive edge."
About Optimedia US
Optimedia US (www.optimedia-us.com) is a media agency that specializes in strategy and digital integration. Its proposition is strategy, brilliantly executed. With offices in New York, San Francisco, Los Angeles, Seattle, Dallas, and Indianapolis, Optimedia works with some amazing brands such as T-Mobile, L'Oréal, British Airways, Orbitz, Denny's, Diesel, Armani, Garnier, Maybelline NY, Cartier, Kitchen-Aid, Citizen Watches and Mont Blanc. Optimedia is owned by Publicis Groupe, the largest media agency services group in the US. It is part of the ZO Worldwide Network and VivaKi division of Publicis Groupe.
About VivaKi
VivaKi is part of Publicis Groupe (PARIS: FR0000130577) the world's third largest communications group, the world's second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals. VivaKi aggregates the marketplace influence of five autonomous brands, including two global media agencies: ZenithOptimedia and Starcom MediaVest Group; two leading digital marketing agencies: Digitas and Razorfish; and a premiere futures practice: Denuo. On behalf of its agency brands and their clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future. Sitting at the core of VivaKi is the VivaKi Nerve Center, which serves as a think tank, R&D center and testing ground to activate new pathways for clients to connect with consumers in an increasingly digital world. VivaKi also includes a Talent & Transformation Practice, which leverages the scale of the VivaKi brands to develop and deliver tools and approaches designed to attract, develop, train, motivate and reward the world's best people. Website: www.vivaki.com
