BOSTON, MA--(Marketwire - October 21, 2010) -  By integrating RFID and other Auto-ID and item serializations data with their businesses, SAP-enabled enterprises in Aberdeen's research improved time-to-information, gross margin return on investment, and labor costs. The latest document, RFID-Enabled Process Visibility for SAP Enterprise Customers: From Track-and-Trace to Sense-and-Respond announced this month by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), finds that companies using SAP for business process management and intelligence are adopting RFID and other item serialization technologies to improve efficiency. By integrating Auto-ID data into their SAP platform, they see dramatic improvements in management effectiveness, employee productivity, and customer satisfaction.

The research delivers 15 pages of hard-hitting facts based on responses from 46 companies, and investigates the steps top performing SAP customers have taken to use Auto-ID data to improve their business intelligence and operational efficiency.

You can access a complimentary copy of the RFID-Enabled Process Visibility for SAP Enterprise Customers: From Track-and-Trace to Sense-and-Respond document from Aberdeen Group's website. 

The research reveals the strategies companies use to meet their performance management requirements. Aberdeen's research found that, of SAP customers surveyed who use Auto-ID:

• Eighty-one percent (81%) apply tags in multiple operating environments and across multiple layers (items, cases, palettes, containers, and transport vehicles)
• Ninety-seven percent (97%) involve knowledgeable consultants or systems integrators in the building and implementation of their solution
• Seventy percent (70%) also use SAP's Business Intelligence products

According to Russ Klein, Research Director and author of the study, "Whether a company is planning its first steps in integrating an Auto-ID solution into its SAP infrastructure, or it is already on the path to maturity and looking for a continuing strategic roadmap, they can learn from the successes and failures of their peers. Aberdeen's research shows the value of taking such an approach to Auto-ID integration, particularly RFID integration."

A complimentary copy of this research report is made available due in part to the following underwriters: Savi Technology, Movilitas, and Precyse.

Visit Research.Aberdeen.com for additional access to complimentary Information Technology Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having studied more than 30,000 companies in the past two years, Aberdeen educates users to action by driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to AberdeenTM for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen places content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of Harte-Hanks' "customer optimization" process (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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