Adds Intelligence to the Network to Help Enable 'Any-to-Any' Interoperability, Makes Video More Searchable, and Simplifies Video Deployments Through Plug-and-Play Endpoints
SAN JOSE, CA--(Marketwire - October 22, 2010) - Cisco (
Cisco announced a new category of "medianet-enabled" products focusing on media transformation. As more organizations use video for effective collaboration, media transformation is designed to make it radically easier for customers to deploy, use and search video across the enterprise.
One of the flagship products designed for media transformation, and a key component of Cisco's architecture, is the Cisco MXE 5600 (Media Experience Engine). With this offering, customers have access to a wide variety of media-processing services, including dynamic format conversions, so that video can be consumed on any device at anytime, regardless of format. The Cisco MXE 5600 offers robust interconnect for live media between Cisco and third party video conferencing systems, desktop endpoints and PC-based video applications. Additionally, the recently enhanced Cisco MXE 3500 makes video more searchable and social. The product can now analyze video content and create tags based on video and audio content, such as speaker or topic. As a result, customers can benefit from automatic social tagging and enjoy opportunities to search and navigate video based on content.
Cisco also introduced a suite of plug-and-play medianet-enabled endpoints. These "smart" endpoints -- ranging from a medianet-enabled digital media player to a video surveillance system -- include embedded intelligence that enables the network to automatically recognize and configure the endpoints when they are deployed. This not only provides customers with new ways to scale video faster but can also help customers reduce the cost of deploying video.
With new media services, new endpoints and recently announced infrastructure advancements, medianet solutions are able to help customers use video more pervasively while also helping to solve challenges around video delivery, interoperability, and quality.
Key Highlights
New Video Innovations
Making Video Plug and Play
Quotes:
Marthin De Beer, senior vice president, Emerging Technologies business group, Cisco:
"There is a significant market transition under way as organizations prepare for pervasive video use. This transition is even more profound than the transition to e-business in the 1990s. Not only does video mean huge productivity savings and a richer experience, but it also opens the door to change the way we work, live and learn. With the advent of pervasive video, we're solving the same issues today that we solved during Cisco's early days. Rather than determining how to share information between disparate computer systems, we've just figured out how to share rich media between dissimilar endpoints and media formats."
James Webb, chief information officer, West Texas A&M:
"Video is changing the way we engage with students, faculty and staff across the West Texas A&M campus. Using a broad range of Cisco's video solutions, integrated into a common architecture, we're able to quickly and easily distribute community updates via digital signs across campus, capture and share classroom discussions and lectures for students and professors to review on their own time, and improve our safety and security with an integrated physical security system. By working closely with Cisco, West Texas A&M is leading the charge in changing the way educational institutions use video and rich media pervasively throughout the campus environment."
Additional Resources:
Videos:
Guido Jouret, CTO, Emerging Technologies Group, discusses medianet
http://www.youtube.com/watch?v=gJE3QEUm2h4
Thomas Wyatt, VP and GM, Digital Media Systems, discusses Cisco's new digital media player
http://www.youtube.com/watch?v=KEGc6jvdw3E
Technorati Tags: Cisco, video, telepresence, emerging tech, medianet, video sharing, IP video, Internet video, digital signage, physical security, surveillance, analytics, media transformation, pervasive video, videoconferencing, prosumer video, desktop video, mxe, mxa, video adaptation
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