NORWALK, CT--(Marketwire - October 26, 2010) - Engage121, Inc., a software company with expertise in social media communications, today announced the appointment of Jack Serpa as Executive Vice President responsible for the company's global sales, marketing, and business development. Mr. Serpa is charged with building Engage121's market presence and sales organization to increase revenue from the company's flagship social media management application, also called Engage121.
The Engage121 software application was introduced in September and already has garnered impressive new clients and positive reviews from social media authorities such as Mashable.com, which last week named Engage121 a "Superior Social Media Management Tool," noting that it was "first in its class at encompassing monitoring, broadcasting and engagement."
The company also has appointed Nick Perold as Marketing Manager, responsible for expanding the company's marketing presence and online communities across digital and social media channels.
Mr. Serpa brings to Engage121 a proven track record for creating growth and new revenue for businesses in communications, software, media research, and online solutions. Early in his career, Mr. Serpa designed and launched EntertainmentWire, the first news release distribution service dedicated to the entertainment industry, and a division of Business Wire. He also created one of the first commercially viable online focus group companies, which was sold to Arbitron. Mr. Serpa has played instrumental roles in the business successes of leading research and communications companies, such as Cision, Mediamark Research Inc., and Marketwire.
Mr. Perold brings to Engage121 a deep understanding of digital communications, and tested experience creating and executing social media strategy and marketing. Mr. Perold joins Engage121 after having founded Bonfire Partners, LLC, a successful consulting practice providing social media communications and digital strategies for a series of online properties, including SocialSquawk.com and CoolVines.com. Prior to his accomplishments with Bonfire Partners, Mr. Perold worked at Aviatech, the premier interactive advertising and marketing agency in San Diego.
"These two appointments underscore our company's commitment to building a world-class team of professionals with track records of success and innovation," said Engage121 CEO Jon Victor. "I am pleased and excited to bring in both Jack and Nick, whose expertise will be significant assets for our clients and our company as we continue to expand and promote our offerings in the social media space."
The Engage121 social media application listens to numerous social media networks and hundreds of thousands of blogs, as well as traditional news media. More importantly, Engage121 clients can engage immediately with any individual identified from within the social media platforms or blogs that the application monitors. All activity in the application is tracked and measured to evaluate results. Presently, the Engage121 application integrates all leading social media networks and tools and can be customized to include additional platforms to meet client demand.
About Engage121
For more than ten years, Engage121 Inc. has provided communication services to hundreds of national franchisors, dealerships and direct sellers. With that decade of experience, the company developed a single social media application tailored for the unique communications needs of a national enterprise or brand with hundreds of sales locations. According to leading social media authority Mashable.com, the Engage121 application is "first in its class at encompassing monitoring, broadcasting and engagement." Engage121 Inc, formerly eNR Services, is the creative force behind the Engage121 social media application. The company continues to provide other, highly regarded communications tools: Grassroots PR, MediaQ, MatchPoint and AP Planner, and counts more than 2,000 industry-leading companies as valued clients. For more information, please visit www.engage121.com.