PHOENIX, AZ--(Marketwire - November 5, 2010) - Realty Executives International, Inc. is launching its Technology Initiative today at the National Association of REALTORS Convention & Expo in New Orleans, where over 20,000 real estate professionals from around the world attend to learn about industry trends, new technology, and innovative products and services.
Components of the initiative will be displayed at Realty Executives booth (#928) including the company's proprietary TagManager Console powered by Microsoft™, Executive and Broker Web Platforms and the new www.RealtyExecutives.com Web site, which already exceeds 1.2 million web pages.
The Technology Initiative, which is nearly two years in the making and plans out to 2020, is led by Realty Executives Internationals Chief Technology Officer Darrell Smith, notably the co-founder of one of the top ten most downloaded applications in history (Morpheus file sharing). Over the course of the last 24 months, Smith and his technology team have evaluated thousands of real estate and various industry Web sites from independent blogs to massive listing aggregators.
"After comparing traffic rankings, traffic sources, search engine optimization (SEO) and customer quality, we developed a large scale Technology Initiative to drive traffic and awareness not only to real estate agent listings, but to agents themselves," says Smith. "Without a personal brand online, agents won't be on the radar for consumers to find."
The 1,200 square-foot Realty Executives Booth (#928) features a 40-seat private theater for technology classes and presentations, four digital Kiosks and three jumbo flat screen televisions. Throughout the Exhibit Hall, Realty Executives' massive banners showcase Tags that, when viewers snap with their Smartphones, transport NAR attendees to various Realty Executives videos. For more information, visit the Booth (#928) and/or the Web site at www.RealtyExecutives.com.
About www.RealtyExecutives.com Web site
Realty Executives International's re-designed Web site, www.RealtyExecutives.com, has exponentially grown to include over 1.2 million web pages within two months of beta testing. The Web site is being officially "released," or made public, to major search engines during the National Association of REALTORS® Convention & Expo in New Orleans November 5-8, 2010 and is positioned to be one of the most highly ranked real estate sites in major search engines like Google, AOL and Yahoo!
www.RealtyExecutives.com integrates a "community" of websites in the Realty Executives International network of nearly 11,000 sales associates and approximately 700 franchises globally.
About Executive and Broker Web Platforms
Unlike traditional real estate Web sites, Realty Executives' Executive and Broker Web Platforms promote "personal brands," in addition to listings, so Executives can be recognized online as knowledgeable thought leaders for their specialty, experience and perspectives. These platforms utilize social media and are part of a community of Web sites network-wide that leverage the "power of the Realty Executives International network" to generate increased leads, search engine optimization and social media exposure.
About TagManager Console powered by Microsoft™
Realty Executives agents and Brokers are incorporating Tags (unique graphic codes similar in function to a barcode) into various marketing materials such as property signs, print advertisements and brochures. Each tag drives consumers to a unique landing page, allowing them to view content such as virtual tours, property listing information or e-registration forms. The Tag technology allows consumers to react and respond immediately by scanning the code with a Smartphone.
The franchisor is able to implement and manage this marketing program throughout the entire Realty Executives International network through its proprietary Realty Executives TagManager Console powered by Microsoft™. The console takes all of the steps in order to utilize the Tag technology -- printing yard signs, creating virtual tours, ecrm, e-mail marketing, etc. -- into one management dashboard.
TAG, YOU'RE IT! Go to http://gettag.mobi on your Smartphone and download this free app to see what virtual tour the below barcode takes you on...
About Realty Executives International, Inc.
Realty Executives International is one of the fastest growing real estate franchises in the United States, with nearly 11,000 sales associates and approximately 700 franchises. The Phoenix-based, privately held company has offices in 24 countries: United States, Africa, Australia, Bahrain, Belize, Canada, Costa Rica, Dominican Republic, France, Greece, Honduras, Israel, Kuwait, Mexico, Panama, Poland, Romania, Nicaragua, Oman, Qatar, Saudi Arabia, Spain, Turkey and United Arab Emirates. Publications like Entrepreneur, Success and Inc. magazines have recently ranked Realty Executives International as a leader in the real estate industry based on franchise growth, management stability and financial soundness. For additional company information visit www.RealtyExecutives.com.
