Cardiff-Based Stadium Is First in Europe to Deploy Cisco StadiumVision to Deliver New Experiences in Sports and Entertainment
LONDON--(Marketwire - November 8, 2010) - Cisco (
In addition, the system opens up new revenue streams for the stadium by allowing targeted promotions and sponsorship activations to be displayed on all screens throughout the stadium. They can be tailored to specific zones in the venue and provide a high level of engagement with fans. Additionally, with a few clicks, the stadium can seamlessly transform itself from a rugby game to a football game and even to a rock concert.
Innovations create an unparalleled sports and entertainment environment
Customised brand experiences and new levels of fan engagement
Future plans
Effective collaboration
Supporting quotes
Phil Smith, vice president and CEO, Cisco UK & Ireland: "Technology is playing an increasingly important role in the match-day experience for sports fans. When advanced technologies such as high-definition and 3-D television are becoming available in the home, fans expect the venue experience to be superior to this. The Millennium Stadium has taken a big step to transform the in-venue viewing experience by introducing Cisco StadiumVision and enhancing the pre- and post-match experience for visitors and commercial partners. Cisco is putting video right at the heart of the stadium, enabling the Welsh Rugby Union and Millennium Stadium to provide a highly personalised and tailored experience for all of its visitors, making it one of the most technologically advanced arenas in the world."
Roger Lewis, group chief executive, WRU: "By installing Cisco StadiumVision in the Millennium Stadium, we will be the envy of venues not only across Europe but across the sporting world.
"This has been a major project for the WRU Group and we have focused on ensuring that our solutions will be able to deliver all the imagery and information our supporters need in high-resolution imagery accompanied by top-quality sound systems. Nobody in the elite sport or major event marketplace can afford to allow their supporters to put up with second best in the modern era. We want every single individual who visits the Millennium Stadium to leave armed with special memories of having attended a great event.
"We will now be able to show them images from the action they have just seen and live images of what is happening behind the scenes before, during and after the big events. This will enrich their experience of being in the stadium and take each and every one of our visitors even closer to the action they have come to watch.
"It is also a great opportunity for our commercial partners to engage directly with the people they need to share information with. I am delighted with the support and expert guidance we have received from Cisco and Daktronics along with the staff at PAI and Vaughan Sounds. We have gone to the best technology providers in the marketplace and the results we will achieve are truly amazing.
"The legacy of a project like this is clear to see, and we are delighted that has been recognised by the Welsh Assembly Government. We have also earmarked funding from LOCOG for use of the stadium during the 2012 London Olympics to complete this project, so we are extremely grateful for their vital support."
First Minister of Wales Carwyn Jones said: "This is not only a great opportunity for the Millennium Stadium, but for the Welsh economy as a whole. We believe that by having the first stadium in Europe that provides fans with an integrated sporting experience at such a high level will attract more investment and visitors. This puts us in a great position to take advantage of the Olympic opportunity in 2012. The stadium attracted more than 1 million paying spectators last year and makes an important contribution to the Welsh economy as well as making a positive impact on the recognition and reputation of Wales around the world. Making sure the stadium retains its deserved iconic status as one of the finest major event venues in the world by providing an unparalleled spectator experience is an endeavour the Welsh Assembly Government is delighted to support."
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Contact Information:
Millennium Stadium Contact:
Gemma James
Millennium Stadium Communications Manager
GJames@wru.co.uk
Cisco Contacts:
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CISCO UKI PRESS OFFICE
T +44 (01753) 827288
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Fiona Buckley
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fibuckle@cisco.com