BEVERLY HILLS, CA--(Marketwire - November 9, 2010) -  Health, beauty and wellness brand Endless Youth & Life (EYAL) unveils a new epicenter for the Beverly Hills lifestyle with the opening of its flagship boutique on the iconic Bedford Drive. The boutique is partnering with Operation Smile to throw a star-studded gala, hosted by Extra!'s Lauren Sanchez, on Thursday, Nov. 11, at 7 p.m., to introduce the Beverly Hills community to the premier lifestyle brand of 2011.

Endless Youth & Life is dedicated to the pursuit of good health and a full life. The website,, provides men and women everywhere with invaluable resources relating to health, diet and medicine, including a directory of trainers, doctors, dentists, and nutritionists, and an online store featuring top-shelf dietary supplements.

The EYAL staff includes Beverly Hills plastic surgeon, Dr. Randal Hayworth, nutritionist Rehan Jalali, former Mr. Universe and Mr. America David Dearth, personal trainer Adam Ernster, and renowned brow and eye expert Anastasia Soare, to name a few. Their product line includes an array of micronutrients that help the body slim and cleanse, reduce wrinkles and free joints of pain, anti-aging products, tanning solutions and bronzing powders, as well as Dr. Frank Ryan's exclusive line of nutrients and beauty products.

At this tented alleyway bash, party guests -- to include Kris and Bruce Jenner, Ryan O'Neal, among other celebrities -- will enjoy music, cocktails and hors d'oeuvres as they mingle and browse the merchandise, which includes vitamins and supplements, beauty products, and diet and weight loss items. Meanwhile, they'll know they partied for a good cause, as a silent auction will be held to benefit Operation Smile.

Founded in 1982, Operation Smile, headquartered in Norfolk, Virginia, is a worldwide children's medical charity whose network of global volunteers are dedicated to helping improve the health and lives of children and young adults. Since its founding, Operation Smile volunteers have treated more than 150,000 children born with cleft lips, cleft palates and other facial deformities and today, the organization has a presence in more than 60 countries. In addition to contributing free medical treatment, Operation Smile trains local medical professionals in its partner countries and leaves behind crucial equipment to lay the groundwork for long-term self-sufficiency.

For more information about Endless Youth & Life or to interview the founders, please call Eileen Koch & Company INC. (EKC) at 310-441-1000 or e-mail Please visit

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Eileen Koch
Eileen Koch & Company INC.
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